Xiamen Yudian Automation Technology Co., Ltd. has been committed to the technical development and product upgrade of intelligent digital display instruments, with 20 years of dedication and a number of world-leading technology leading professional quality. Pole Anchor/ground spike /Earth Spike Galvanized Steel Fence Pole Anchor, Steel Ground Spike ,Earth Spike ,Earth Anchor BAODING JIMAOTONG IMPORT AND EXPORT CO., LTD , http://www.chinagroundscrew.com
———Interview with Mr. Su Fang, Deputy General Manager of Xiamen Yudian Automation Technology Co., Ltd.
Manuscript source: China Industrial Control Network 
Xiamen Yudian Automation Technology Co., Ltd. has been committed to the technical development and product upgrade of intelligent digital display instruments. With 20 years of dedication and a number of world-leading technology leading professional quality, it brings to the intelligent digital display instrument industry. A number of revolutionary technological achievements have not only spurred the development of domestically produced instruments, but also set sail for the goal of the world's largest intelligent thermostat manufacturer.
The situation is good, leveraging the network to sell overseas breakthroughs
The overall development of Xiamen Yudian this year is very good, and the sales growth level is the fastest in the past three years, even exceeding expectations. The sales volume of instruments is expected to exceed 500,000 units. This figure has already set a new sales record and has become a new milestone in the sales of domestic temperature control instruments. In the field of temperature control instruments, Yudian has created a new history, which can be well-deserved as the largest temperature control instrument manufacturer in China.
Yudian has an independent team to open up overseas markets. For a long time, although the sales performance has been relatively stable, it has not made a substantial breakthrough. What is the problem, how to sit on the overseas market? The head of Yudian believes that if the domestic instrument is only developed locally, it cannot be regarded as a real breakthrough. Yudian’s senior leadership led the marketing team and did not stop any form of exploration.
Yudian is mainly based on direct sales in China and has a strong direct sales team. However, direct sales in overseas markets cannot be operated, and new sales models must be sought. In the past two years, Yudian has tried to use the domestic team to expand overseas markets through the channels of the Internet. Now, the effect is still very good, and the performance has doubled, and the market strategy suitable for overseas development has been found. Yudian is famous for its overseas market. Have great expectations.
As a leading company in domestic thermostats, Yudian has been actively exploring the international market in the face of a good domestic situation and has been striving to break through the inherent sales scope and sales strategy. Now U-Tian's instruments are exported to North America, Europe, Oceania, India, the Middle East, Southeast Asia and other countries.
Diligently practice internal strength and build core competitiveness in all aspects
The establishment of a brand image must involve the all-round quality improvement of the company. There is no casual success. Any company that is under the appearance of performance growth must be diligent and hard work, and has done a lot of hard work. Yudian's performance growth this year is so fast, mainly in the product innovation, market layout, branding has done a lot of work.
Product innovation is the main line. Yudian has launched a touch-level product--3170S split-type paperless recorder touch screen control system, which is of great significance, indicating that the split paperless recorder will eliminate the integrated paperless recorder. Just like split-type air conditioners eliminate integrated air conditioners, this is a revolution on the road to product renewal. This year, the sales volume of Yudian's split-type paperless recorders has doubled, and the over-expected hot market has also driven the sales of meters. In terms of product understanding, customers have already learned the huge advantages of split-type, which is a good signal for Yudian. Yudian will seize this market opportunity period and make the market of split-type paperless recorders bigger. Strong. In this regard, the Deputy General Manager of Fan Fang is full of confidence and full of confidence.
The market layout is a pusher. Since last year, Yudian has made key investments in the South China market, Shanghai market, Zhejiang market and Southwest market. Especially in the relatively weak South China market, the decision-making level has made great determination and invested a lot, hoping to change the situation that the South China market and the UFI market position do not match. The Shanghai market is a top priority. Last year, the Shanghai team was reorganized and invested in the core strength. In the Zhejiang market, Yudian has established new offices in Wenzhou and Ningbo. In the southwestern market, new offices have been set up in Chongqing, Xi'an and Chengdu to better serve local customers. With such market initiatives, Yudian's market layout in the country is basically completed.
Branding is the core. The deputy general manager of Su Fang said frankly: "The founder of Yudian is a technical background, so our products and technical strength are very strong, and marketing has always been a short board. Zhou Dong often reminds that although technology is very important, but brand and marketing are also Equally important. There is no marketing strategy, even the first-class products may only have a third-rate market.†When it comes to marketing, the deputy general manager Su Fang feels a lot: “Many competitors in the same industry, always in the marketing industry, the market planning is done Very good, these are worth learning." Since 2012, Yudian has been determined to reinvent itself in terms of brand and customer experience. Introduced excellent talents from the industry, reorganized the marketing team, and attached great importance to brand building. It can be said that the reason why Yudian can still achieve gratifying results in the macroeconomic downturn, the guiding role of marketing has played a pivotal role. The role. At present, Yudian has upgraded its products from the details of product image, packaging and accessories. Even if the cost doubles, it must give customers an unforgettable and impressive effect. Today, Yudian has a variety of professional and efficient marketing and communication platforms to deliver the latest and most comprehensive company dynamics, company culture, product information, solutions, technical support and other information to target customers and potential customers. Such as the publication of magazine media, ** construction and maintenance, the establishment of corporate network forums, online shops, the launch of the monthly magazine "Yudian Monthly News", the opening of official WeChat, Weibo and other brand communication models, as well as the recent corporate identity recognition system rectification project . All of this is to further expand the comprehensive image of Yudian into the hearts of customers, thus further establishing the brand image of Yudian.
Regardless of cost, accompanying customers to grow and progress together
There is no chance of success. Yudian can customize a meter for even small customers. This kind of investment without cost is impossible for other domestic enterprises. Even if they don’t even think about it, they are in foreign brands. There are very few that can be done. Yudian will not value whether a single is making money. It is a long-term investment. You are dedicated to providing services to customers. If you are sincerely open to the stone, you will naturally touch your customers. The rapid development of Yudian and its market position this year is precisely because it has always adhered to the "customer-centric" philosophy. Customer-centric, perhaps every enterprise is well versed in this truth, and Yudian has put this concept into every detail of the company's operations. Yudian believes that the success of Yudian will be the success of Yudian. Helping customers to succeed is the greatest value of Yudian.
For more than 20 years, Yudian has nearly 30,000 customers, and it continues to grow at a rate of 3,000 new customers every year. According to the survey, 70% of new customers are introduced by old customers. These figures are enough to prove that Yudian's products and services have established a good reputation. This is the intangible capital of Yudian. Over the years, Yudian has witnessed the transformation process of many customers from small to large, and witnessed their growth from obscurity to the leading enterprises in the industry. Yudian has been providing services with its heart and has been growing with customers for a long time. The success of the customers has also contributed to the success of Yudian.
Efficient focus, vow to do smart temperature control global boss
The organization structure of Yudian is “ultra-flat†management, which has the characteristics of decisive decision-making, quick response, strong execution and close to the market. The management, sales and technology of the company are always on-line. If customers or management problems are found to have common problems, the company will introduce improvement measures in the first time and arrive at the company's networked terminals in the shortest time. Before and after the sale, all aspects of the service strive to respond quickly and achieve the ultimate. In addition to pursuing high efficiency in management, Yudian is the most focused enterprise in the temperature control industry. It leads the Chinese temperature control field in the spirit of “doing only one thing†for 20 years. In terms of products, Yudian is the most focused, and the product line is far more than foreign brands. Today, with the thinning of profits, many of our peers have begun to diversify and launch other products. Yudian has always focused on the field of temperature control, especially in the sub-sectors, to provide tailor-made products for customers.
According to the latest market research, the global trend of smart thermostat industry is moving eastward to Asia. Some veteran European and American companies are gradually arguing that Japanese brands are also in recession. Many domestic instrument manufacturers such as Yudian are emerging. At the same time as market competition is heating up, there are also huge market opportunities. Yudian has a very good team, has the industry's top technical experts, has the most senior backbone of the intelligent temperature control industry, and continues to attract elites from the industrial control industry with an open attitude.
Yudian's vision: To make Yudian the world's largest intelligent thermostat leader. China is the world's largest intelligent thermostat market, accounting for 50% of the world market share. With its strong strength and based on China's domestic advantages, Yudian should have the opportunity to become the world's largest intelligent thermostat manufacturer. I believe that this day will not be too far, let us wait and see!
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