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Henan Zhongnan Industry Co., Ltd. was founded in 1981 and is affiliated to China Ordnance Industry Group Corporation. It is a large national second-class enterprise. In the 1980s, he made important contributions to China's national defense cause. In the early 1990s, due to the influence of the international environment, the military production tasks were reduced to zero. The Zhongnan people changed their concepts in a timely manner, actively implemented the strategic policy of the group company to “protect the army and transfer the peopleâ€, and fully exerted the advantages of military workers and production technology management. Market-oriented, self-funded to set up a synthetic diamond production line, began the development of synthetic diamond products. In the 10 years from 1993 to 2003, with the strong support of the group company and relevant state departments, five large-scale technical transformations were carried out on the synthetic diamond production line, and the synthetic diamond production line carried out five large-scale technologies. The transformation has brought about tremendous changes in the development and production capacity of synthetic diamonds: the production of synthetic diamonds has increased year by year, from the initial few million carats to hundreds of millions of carats in 2003; sales revenue has increased from several million to several Billion, the number of presses has increased from more than a dozen in 1993 to more than 300 at present, the level of equipment has been continuously improved, the press has been reduced from small to large, and the control system has evolved from constant source and constant voltage to computer intelligent control. The expansion and expansion of the productive area has increased by nearly 10 times. At present, the production capacity, sales revenue, sales volume and average profit of “Zhongnan†brand synthetic diamond are increasing substantially every year. Its comprehensive strength is ranked second in the country, and its technical level and comprehensive competitiveness are among the top in China's superhard materials industry. It has become a key backbone enterprise of artificial diamond production in China. Six technical renovations are underway. In 2004, the output of synthetic diamonds is expected to reach 500 million yuan, further consolidating the company's dominant position in the domestic diamond industry and successfully achieving the strategic policy of “protecting the army and transferring peopleâ€. This achievement has attracted the attention of the group company, and the synthetic diamond products have been listed in the key civilian product monitoring catalogue of China North Industries Group Corporation.
In the difficult, steady and rapid development process of more than ten years, Zhongnan Company has always supported technological innovation and took the road of quality and efficiency development. In the process of implementing the famous brand strategy, we adhere to the scientific and technological innovation as the core, and continue to upgrade the artificial diamond technology with continuous technological innovation, and push the product technology level to one level after another to meet the ever-evolving market competition. In order to improve the company's leading technology, we have developed and developed synthetic diamond components, the most advanced large-tonnage presses in China and hydraulic control and automation control systems, providing an operating platform for the development of synthetic processes. We have independently developed and expanded the cavity synthesis process, purification and selection process, imported international first-class diamond testing equipment, formulated enterprise product standards higher than the industry standard, and accelerated the pace of product integration with the international market. In particular, the self-developed powder catalyst synthesis process technology has taken the lead in the industry to completely eliminate the sheet-like catalyst synthesis process that has been inherited for more than 30 years, and completed a revolution in the field of synthetic diamond synthesis technology, which has become an important part in the history of domestic diamond technology development. milestone. The high-grade diamond produced by this technology was listed as “2004 National Key New Product†by the Ministry of Science and Technology.
Implementing the brand strategy, the company pays attention to the accumulation of intangible assets. Invested heavily in the establishment of an enterprise technology center in Zhengzhou High-tech Industrial Development Zone, attracting well-known experts and professionals in the diamond industry as consultants and backbones of the technology center, and using the technology center as an incubator for technology and projects to provide a powerful development for the company. Technical Support. In the past few years, two scientific and technological achievements have passed provincial-level technical appraisal, and six technologies have obtained national patent protection. Two scientific and technological achievements have won provincial and municipal scientific and technological progress awards. Today, the title of China Famous Brand Product obtained by “Zhongnan†brand synthetic diamond is a rich intangible asset, and these intangible assets will be transformed into huge economic benefits.
Implementing the famous brand strategy, the company implements modern management methods and establishes a sound quality management system in accordance with ISO9001 standards. In October 2003, the company successfully completed the revision of the ISO9001 standard version 2000, and passed the on-site audit of the China New Age Quality System Certification Center and obtained the certification. The company adheres to the quality policy of “innovation for quality, integrity for brandâ€. Implement target management, earnestly carry out internal audit and management review, and continuously improve. Guided by eight quality management principles, process control is carried out using process methods and management systems. Among the employees, we have carried out quality activities such as “Creating first-class performance, doing zero-defect productsâ€, “I add brilliance to famous brands†and “The next process is the user of the current processâ€. Actively carry out QC group activities. In recent years, the QC team has won awards every year. The effective operation of the quality system ensures the stability and improvement of the physical quality of the company's products.
Implementing the famous brand strategy, the company firmly established the service concept of “honesty-basedâ€. Strengthen the marketing team and marketing culture construction, and directly display the image of Zhongnan brand to customers through marketing personnel. The selection of marketing personnel is openly recruited, and the qualifications must be above junior college. Regularly and irregularly evaluate and train marketing personnel, including studying and studying abroad, and continuously improve the overall quality of marketing personnel. Establish a complete pre-sale, sale, after-sales service system and information feedback system. Establish customer profiles, conduct user-specific activities, carefully review each customer, and solicit customer opinions on the company and products. Quickly reflect and resolve existing problems until the customer is satisfied. Through the business website, grasp the dynamics of the domestic and international markets, adjust the product structure in time, and meet the user requirements. The company has 27 sales outlets nationwide, and conducts e-commerce. The products are exported to more than ten countries and regions such as Europe, America, India and Southeast Asia.
Thanks to the love of friends from all walks of life and the vast number of users, “Zhongnan†brand synthetic diamond has won the title of China Famous Brand. While accepting this honor, the pressure of market competition and the attraction of the international market make the mood of the people of Central South China no longer purely happy. We deeply understand that creating famous brands is not easy, and it is more difficult to protect famous brands. However, the people of Central and South China have the confidence and determination to change their pressure as the driving force. They are not arrogant. They continue to implement the famous brand strategy and pursue the long-term attributes of famous brand products. They not only carefully cultivate and care for her, but also constantly develop her. Do fine, big, and strong "Zhongnan" brand synthetic diamond, return the society and return the majority of users.
Chinese famous brand "Zhongnan" brand synthetic diamond
Corporate leaders won the testimony of China's famous brand products Jia Pan, general manager of Henan Zhongnan Industry Co., Ltd. Thanks to the love of friends from all walks of life and the vast number of users, “Zhongnan†brand synthetic diamond was rated as China's famous brand products. All employees of Zhongnan Company are very honored. Here, I would like to express my heartfelt gratitude to the friends and users of the community who have given the "Zhongnan" brand of synthetic diamonds for many years. At the same time, we also feel a sense of responsibility and mission, and we are soberly aware that it is not easy to create famous brands, and it is more difficult to protect famous brands. We will take China's famous brand as a new starting point, constantly climb new quality peaks and return friends from all walks of life and users.