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Specifications:
Stainless steel wire mesh baskets
Application
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In the era of branding , enterprises face more brutal market competition, and the market law of survival of the fittest has accelerated the industry's reshuffle. In 2010, the US Coca-Cola Company ranked first in the global corporate brand value ranking of US $ 67.9 billion in the "Business Week", and in the 1970s, Coca-Cola was just a small company that produced beverages. factory. With the advent of the branding era, furniture has also triggered a series of thought-provoking events. The overall cabinet industry has been developing for so many years, it seems that it has entered the "brand era", but so far there has not been a large company or a big brand that has the ability to support the entire industry.
In the era of brand innovation, a brand is just a name, a company's instruction code, and is even considered equal to Logo. Nowadays, the establishment of a brand is a systematic project, which is related to all aspects of enterprises, products and markets, and is by no means a single act. The brand is continuous and long-lasting. The brand is the optimal integration of the enterprise and product resources, and it always runs through the inside and outside of the enterprise.
In the future era of brand competition in the overall cabinet industry, brand building will be more systematic and subtle, and the connotation of the brand will be more in-depth and comprehensive. It will include: products, packaging, brand identity, brand personality, brand communication, sales and service, etc. , Quality, service, culture, history and other factors are collected together.
Every growth of a whole cabinet company is accompanied by thinking. Technology breakthroughs, service improvements, and changes in marketing methods are topics that every whole cabinet company must think about on the way forward. The brand strategy is generally recognized as a whole cabinet company. The breakthrough point of keeping vigor and vitality, how to play the brand strategy brand, different companies have different standards of consideration.
Judging from the development trend and current situation of the overall cabinet market this year, the growth space of overall cabinet enterprises is a fact that cannot be tolerated. Looking at the overall cabinet exhibitions in recent years, more and more companies have joined the army of exhibition promotion When interviewing exhibitors, "Let more companies and customers understand the company and the company's brand" is the most talked about by the editor. In order to promote the brand development of the cabinet industry, the major cabinet media also jointly launched an authoritative Brand selection activities.
Brand publicity can not only look at whether the momentum is huge, whether an enterprise attaches importance to publicity can not see how much advertising costs it smashed. Effective publicity should be to accurately find the target customers and accurately declare their core values. Some brands may not have placed too many advertisements in several national media we are familiar with, but they may focus their efforts on exhibitions and terminal promotion. As long as the strategies are appropriate, they may also gain a lot.
Many of the overall cabinet enterprises have gone downhill, not because the propaganda is not strong enough, but because the propaganda strategy has a problem. If the brand positioning is not accurate, no amount of publicity will be in vain. Branding is a concept, and the massive publicity and promotion is of course also a part of brand promotion, but brand building is not a day's work, but is gradually improved through years of continuous improvement and innovation.
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