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In the Guangzhou exhibition area, long queues of citizens waited for the opening of the wholesale meeting.
Yesterday, the "Guangdong International Furniture Wholesale Trade Conference" led by the National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce jointly opened in the Xiangjiang Home Brand Factory Wholesale City in Guangzhou, Shenzhen and Huizhou. "360,000 sets of new home furnishing products and more than 1,000 home furnishing brands participated in the exhibition", plus "generally lower than the market price by 50%-70%" Jackpot of more than 20,000 pieces. It is reported that the Xiangjiang Home Brand Factory Wholesale City will regularly hold large wholesale procurement conferences or fairs throughout the province every year, becoming a strategic platform for the factory's wholesale development and sales.
More than 20,000 sets on the first day of the trading conference
"360,000 sets of new home furnishing products were delivered directly from the factory to the scene, and more than 1,000 participating home furnishing brands were directly stationed from the factory. During the conference, the citizens purchased the same wholesale price", this is the most exciting aspect of this Guangdong International Furniture Wholesale Trade Conference .
Whether it is a modern fashion style or an American pastoral style, whether it is a Chinese classic style or a European romantic style, buyers and consumers can find it in the wholesale city. Moreover, all household products at wholesale prices in factories are guaranteed by the "unlimited" supply of the wholesale city. Of course, the most important point is to abandon the factory wholesale price of the intermediate link.
The prices of commodities participating in the conference are generally 50% -70% lower than the market price. Consumers order on the same day and can ship the next day. And it is unlimited purchase, and can enjoy the after-sales service directly provided by the manufacturer. It is understood that on the first day of the opening of the trading conference (June 2), the Xiangjiang Home Brand Factory Wholesale City in Guangzhou, Shenzhen and Huizhou attracted a total of nearly 100,000 passengers, and the number of home subscriptions reached 20,000, creating a home exhibition and industry. A new high record for events. The brand effect and "eyeball economy" brought by subsequent word-of-mouth communication are inestimable.
The unprecedented grand exhibition of the three places
The trading grandeur of this wholesale trading conference is indeed astounding. The Guangzhou exhibition area is located in the Xiangjiang Home Brand Factory Wholesale City at the junction of Ligang Road in Haizhu District. Nandu reporters visited the scene and saw the long queues of private cars visited to the Ligang Road 100 meters away from the entrance of the exhibition hall. The surrounding communities and shopping malls Nearly 1,000 parking spaces in the building are full. In the Shenzhen exhibition area, more than 6 o'clock in the morning, a large number of citizens have sat waiting at the entrance of Xiangjiang Wholesale City, and until 9 o'clock in the morning, half an hour before the official opening, the long queue of visitors is 2 kilometers. In the Shenzhen exhibition area, many exhibition halls were crowded with people. Factory business representatives were surrounded by customers who came to purchase furniture products. Everyone was busy helping customers place orders. The popularity of the scene continued until the afternoon, and the major Furniture brand merchants have long been completely convinced by the public's enthusiasm for buying. Purchasing delegations from Zhuhai, Shantou, Maoming, Qingyuan and other places have arrived at the site for wholesale orders one after another. Some home furnishing brand manufacturers also told reporters that with the substantial increase in the wholesale volume they went to, they have made good supply arrangements in advance to ensure sufficient volume .
The first "Three Cities Joint Exhibition" mode
The first success of the trading conference has once again demonstrated the charm of the exhibition economy. In the shortest time and the smallest space, with the least cost to do the largest business. However, "Furniture exhibitions such as the Canton Fair are not annual exhibitions. The flow of people attracted by the exhibition hall is tidal daytime and desolate at night; the exhibition is prosperous and the exhibition is quiet after the end of the exhibition." The reporter analyzed that the exhibition economy needs to "conduct exhibitions with exhibitions, and bring exhibitions with exhibitions", and consider them all.
In this regard, the Guangdong International Furniture Wholesale Trade Conference has also made new attempts. It is reported that during the exhibition, the organizing committee of the conference also prepared a variety of interactive activities such as development forums and fashion trend releases, so that the factory and the buyer can be closer to each other and achieve prosperity in production and sales. According to the layout plan of Xiangjiang Home Furnishing Brand Factory Wholesale City, it will be built into a perennial exhibition hall of factory stores, become a strategic sales position for factories, and become the designated starting place for many domestic mainstream furniture brands to release new products in 2012.
The industry's main goal is that this transaction conference will have a unified theme, unified time, unified management, and unified operation, and will be held simultaneously in Guangzhou, Shenzhen, and Huizhou. This is the first time in the industry, and it has broken the industry's predicament of "single fighting alone" and internal vicious competition in the Pearl River Delta, and will "actively promote the transformation of exhibitions in the Pearl River Delta". Zhang Weixiong, president of the Hong Kong Exhibition and Convention Industry Association, said that regional cooperation and urban development will be the general trend.
"This big trend is undoubtedly very beneficial to the home furnishing giant." The famous economist Li Daokui once said that the necessary condition for integration is the radiation ability of cultural brands, and the key is the injection of advanced concepts.
From this perspective, the Guangdong International Furniture Wholesale Trade Conference can effectively break the bottleneck restricting the development of home furnishing enterprises, promote the development of the home furnishing industry in Guangdong and even the whole country, continue to strengthen and expand the home furnishing industry in Guangdong, and create a new pattern of the home furnishing industry in South China.
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