Yongkang: A heat preservation cup reflects the transformation of a "hardware city"

Around 1997, nearly 50 years of Yongkang Lu Qiang decided to join the vacuum flask industry, with only 20,000 yuan left, he was almost fighting for his own food and clothing. Today, this listed company has an annual production capacity of 35 million in the insulation cup sector. In 2016, it successfully acquired the Swiss century-old thermos brand SIGG.

The company founded by Lu Qiang is called Zhejiang Hals Vacuum Vessel Co., Ltd., which stood out from more than 1,500 insulation cup enterprises in Yongkang City. In 2017, the output of the products ranked second in the world. A small vacuum cup reflects the "transmutation" of Yongkang hardware manufacturing industry as a whole.

Yongkang is located in the south-central part of Zhejiang Province. Many roads in this small town are named after various metals. Since ancient times, Yongkang has been famous for its hardware manufacturing. After the reform and opening up, the hardware manufacturing industry in Xiaocheng has risen rapidly. The reputation of “Hardware Capital” has also been screamed with the “block economy”.

The hardware manufacturing is flexible, and the family workshops can “catch the wind”: everyone is going to do electronic scales; the scooters are selling well, everyone is going to do scooters... The development of “catch-up” really makes the regional economy have a short time It has experienced a period of rapid growth, but it has also paid a lot of money.

Around 2000, there were thousands of hand injuries per year caused by the operation of punching machines, presses and other mechanical equipment in Yongkang City.

"In recent years, with the elimination of low-small dispersion, grafting of the Internet, and the promotion of machine substitution, Yongkang hardware industry has gradually transformed from 'whatever' to finer and finer. Yongkang's hardware industry is already in the door industry, cookware In the market segments such as vacuum flasks and power tools, they have formed their own scale and brand,” said Ying Xujun, deputy director of the Yongkang Economic and Trade Bureau.

“The original OEM and its own brand Hals, now we are looking for new revenue growth points,” said Wang Yiyi, general manager of Hals Supply Chain. In 2017, the company achieved sales of 2 million yuan through cross-border e-commerce channels. At the same time, the company's revenue reached 60 million yuan by providing customers with industry experience, brand building and product development.

“Many foreign customers believe that Chinese products are low-end and imitation, but now we have begun to provide intellectual property protection services for a number of US small and medium-sized vacuum flask brands, including patent applications for structures such as bottle caps.” Wu Xiaodong, director of the International Marketing Center, said.

Founded in 1908, Siegel is the century-old brand of Swiss mugs. At the peak, the global market share of aluminum bottles is as high as 60%.

"At that time, the acquisition of SEG was to broaden our brand channels and take the road of brand diversification. Hals also created a brand-new production of young brands, and there will be smart water cup brands in the future." Wang Yiyi said.

Channels, brands, technology... Yongkang's hardware is becoming bigger and stronger: from a Yongkang tractor factory to a complete vehicle production, Zhongtai Automobile has already exported more than 80 countries; 35 years of manufacturing cookware Zhejiang Yuda Wang Cookware Co., Ltd. The market share of cookware is nearly 90%.

"Innovation is the driving force for Yongkang Industry to keep moving forward. 'Yongkang Hardware' not only has everything, but also becomes synonymous with 'quality' and 'boutique'." Jin Zheng, secretary of the Yongkang Municipal Party Committee.

In 2017, Yongkang City introduced incentive measures to reward enterprises with 10% of international advanced imported equipment and 6% of domestic high-end equipment. Enterprises purchase industrial robots and intelligent manufacturing systems in technological transformation, according to 10% of equipment purchases. Reward, a total of nearly 40 million yuan in subsidies, and more than 1,700 traditional enterprises on the cloud.

The data shows that at present, Yongkang City is implementing 366 technological transformation projects focusing on “machine substitution”, with a total investment of 8.586 billion yuan. From January to November 2017, the accumulated investment was 2.293 billion yuan, and the upgrading of traditional industries is steadily advancing. .

UV Stone Slab Special adhesive

Heilongjiang Junhe Building Materials Technology Co., Ltd , https://www.junhejiancai.com