Through a survey of more than 10 mainstream home furnishing stores in Beijing, it is found that the business opportunities of the Spring Festival are not without, the key is how to grasp. Chinese New Year stores open "I want to take advantage of the holidays to buy some furniture. Do you close the door during the Spring Festival?" The New Year's Eve is approaching. Chengcheng Plaza, located in Nancheng, Beijing, often receives such customer consultation calls. "We are closed on the first day of the first month and we will resume business on the sixth day. You will come to buy furniture then!" The customer service staff answered so fluently. Those who are more “lazy†than outside the city are those stores with strong professionalism. For example, Minlong Ceramics headquarters and bases resume normal business on the seventh day of the first lunar month. The Colliers International Lighting Port in Shilihe will not welcome guests until the 11th of the first lunar month, and the Bandung Huiyang Lighting Plaza in the rooted West City will not open until the 15th of the first lunar month. However, during the Spring Festival, only a short break is taken. The actual home is in Beijing ’s Jinyuan Store, North Fourth Ring Store, Shilihe Store, and Lize Store. It is still open for business on New Year ’s Eve, and will be open to welcome guests on New Year ’s Day; Red Star Macalline and Jimei Home Furnishing The door opening time is the fifth day of the first lunar month; Aijia Household simply does not close the door and has been operating normally during the Spring Festival; supermarket-type home furnishing companies have also performed quite positively. For example, IKEA only closes on the first day of the first month. The number of staff will be slightly reduced from the 30th to the 6th day of the Chinese New Year. Festive business opportunities Nowadays, the way people celebrate the Spring Festival holiday has extended from traditional visiting relatives and friends to shopping, which is undoubtedly "organic to find" for merchants. Although many foreigners have returned home, the local people in Beijing will take advantage of the rare holiday shopping during the Spring Festival. Especially those who are busy working before the Spring Festival, take a holiday to visit the home store, and use the purchased household items to renovate the home that they have no time to take care of and have not "renovated" for a long time. In the words of an industry insider, "the festive home consumer market is worth a fight." Actually, the home has tasted the "sweetness". "When it opened on the third day of last year, it had a daily turnover. By the sixth day, some single stores such as Jinyuan store's sales exceeded 1 million yuan." Hu Haosong, the manager of the management department of the home, analyzed that many people want to use Buying housewares during the holidays, it turned out that only a few home markets opened, including the actual home with a very good shopping environment and product quality. Since there are few monks and porridge, the business of the actual home will definitely be better. "This year, the home is still optimistic about the Spring Festival home consumer market, we still resume business in the third day." After the Spring Festival resumed business, jewelry home appliances in Jimei Home Furnishings were particularly popular in previous years. "There is no need to wait for the manufacturer to arrange for delivery. Such products are easy to take and move, and the decorative effect is obvious, so most people will buy such supplies." Jimei Home Marketing Department staff revealed that there are also many people during the Spring Festival. Basically, the number of people on the weekend is almost the same. If you catch up with the market and carry out some holiday promotion activities, there will be more customers coming to Chengwai during the Spring Festival holiday. Although opening as soon as possible also has considerable sales, but Red Star Macalline pays more attention to whether it meets the shopping needs of consumers. "After all, sales during the Spring Festival cannot be compared with the department store industry. We chose the fifth day of opening to consider from the perspective of consumer convenience. At the same time, we used this as a new starting point, meaning that Red Star Macalline has stood at a new starting point and started. New Year's Journey. "Said Hou Jie, Red Star Macalline Planning Director of Beijing-Shanghai District. Different kind of marketing greets the beginning Regardless of the size of the business opportunities, the reporter found in the interview that once the door is opened after the holiday, the merchants have prepared a hearty New Year's gift to attract and give back to consumers with a variety of promotional activities that are not small in strength. The "building materials are crazy" launched by Jimei Home Furnishing is an example. From January 15th to February 15th, Jimei launched discount activities for seven categories of products including cabinets, wallpapers, lighting, overall cloakrooms and overall study rooms, hardware, aluminum gussets, and cabinets. A crystal lamp for 180 yuan and Qimei Lighting originally cost 2380 yuan for only 700 yuan. Hou Jie said that with the launch of new home furnishing manufacturers for the Spring Festival, Beijing Red Star Macalline will have some corresponding marketing activities after the Spring Festival. "It is said that the first month is the off-season of household product sales, which should be different for the merchants. Some merchants are very attentive, the store is well-arranged, festive, and with enough profitable promotional activities, it is easy to pick Consumers' desire to buy. " Kitchen Cooking Utensils,Unique Kitchen Gadgets,Kitchen Utensils And Gadgets,Fun Kitchen Gadgets Garwin Enterprise Co.,Ltd , https://www.garwincn.com
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The Chinese New Year stores are competing to open the door
Chinese New Year, the most important festival of the year for the Chinese, people are reunited and heart-shaped. Although there is a 7-day holiday, business is not as popular as May Day and National Day. Is there any business opportunity for the Chinese New Year in the home market? Is the home store open or closed during the Spring Festival?