Background: June 3, 2011 -6, the Third Suzhou Furniture Fair grand opening of the Suzhou Industrial Park International Expo Center. More than 380 furniture companies from more than 20 provinces and cities across the country have exhibited solid wood, software, office, mahogany and other furniture boutiques, setting off a trend of "fashion, green, home" furniture this summer. There are many exhibitors in this Suzhou Furniture Fair, and their scale and form are far beyond the previous years. The furniture network directly hit the exhibition site and interviewed dozens of furniture representatives, and presented you with exciting and dynamic trends in the industry with quick, comprehensive and intuitive reports. The following is an interview with the furniture network: 　　 Interview location: 2011 Suzhou Furniture Exhibition - Twelve Constellation Furniture Exhibition Hall 　　 Interview Guest: Cai Ruwei , General Manager of Islay Furniture ( Twelve Constellations ) [Easley Furniture Cai Ruwei]: Our company was established in 2003 , before doing soft bed industry, making sofas, hardware accessories, etc. Now we are mainly launching a new brand called " Twelve Constellations " , especially for people after the 80s and 90s . The design style and color matching of each set of sofa are related to the twelve constellations. The young people especially like it and they can accept it. Many people at the exhibition site looked like the sense of belonging to the constellation, and the response was very good. [Furniture Network]: Why did you think of integrating the concept of " twelve constellations " ? [Easley Furniture Cai Ruwei]: This is indeed a very good idea. Now 80 and 90 are the main consumer groups. They may not accept the high price of the product, but they will like the personalized product design. [Furniture Network]: How do you view the current consumer opinion of the post- 80s and post- 90s ? [Easley Furniture Cai Ruwei]: It should be a trendy personality, fashion style, and idea. Each of our sofas is matched with a story and a origin. It is designed and matched according to the constellation of the customer. Luck, I feel very interesting. In the past few years, we may have to do quality and brand, but a brand without a story and no idea will not last long, so we want to develop such a product, and the market feedback is also good. [Furniture Network]: Speaking of furniture design may be a weakness in our furniture industry, what do you think? [Easley Furniture Cai Ruwei]: We have always insisted on originality and introduced international trend elements. We have invited Mr. Simbabi from abroad for this sofa series. He pays great attention to health. Every sofa is equipped with magnetic therapy for health care. It is very comfortable for people to sit and the effect is very good. ã€Furniture Network】: Has the exhibition reached your expected goal this year? [Easley Furniture Cai Ruwei]: The exhibition effect is very good, attracting many people to come. ã€Furniture Network】: What new marketing plans are there in 2011 ? [Easley Furniture Cai Ruwei]: At present, we are mainly East China. We plan to go to Shenzhen in September to promote the brand to the whole country. Yesterday, there were also many executives from shopping malls. Seeing that our products are also very unique, we plan to negotiate with us. ã€Furniture Network】: How do you think the products can be better marketed? [Easley Furniture Cai Ruwei]: It depends on the marketing team. Of course, the craftsmanship and R & D are also very important. We will carry out overall integration. Islay Furniture ( Twelve Constellation ) Furniture Exhibition Hall [Furniture Network]: As a local company, what do you think our Likou furniture company needs most now? [Easley Furniture Cai Ruwei]: I think that the development of the enterprise or East China Furniture is the most needed talent. Talent promotes development. Our market development and sales are all talents, which can be done first from within. [Furniture Network]: Okay, thank you for the interview!
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