End market new energy vehicles "high and low"

Although new energy vehicles are getting closer and closer to consumers, in the sale of new energy vehicles, consumers are not able to purchase more smoothly. Recently, the reporter visited the auto market and found that among the new energy vehicles that have been listed, there are mostly hybrid vehicles. Most of the sales and current car supply are not satisfactory.

A dealer of BYD Foshan told reporters that at present, Foshan has not yet sold BYD F3DM. It is only sold in several pilot cities such as Shenzhen, Beijing and Hangzhou, and enjoys 80,000 yuan of national energy subsidies. “There was a consumer who went to the store to consult this car. We can only tell him with regret that there is no sales in Foshan for the time being. It is necessary to purchase in Shenzhen.” The person in charge said frankly that for Foshan consumers, the use of BYD F3DM New energy vehicles may have concerns, such as: worry about half-way power failure anchored and can not find charging stations. “The solution to these problems will require the country to build more complete supporting facilities. If the charging stations are like gas stations, it is estimated that many consumers will purchase new energy vehicles.”

At the end of last year, Chery Automobile launched the "Raychem M1 EV" pure electric vehicle and established a number of city showrooms in Hefei, Anhui for sales. Chery Foshan, a 4S shop marketing manager, said that Ruiqi M1-EV is built on the Ruiqi M1 gasoline version of the car platform, but it has been replaced with a more environmentally friendly and energy-saving "heart." “This pure electric vehicle can go 120-150 kilometers on a single charge and is easier to drive than an automatic transmission, but this car has not yet been sold in Foshan.”

At the same time, the sales of the FAW Toyota Prius Hybrid, GAC Toyota Camry Hybrid, and Dongfeng Honda Civic Hybrids are not satisfactory. According to the related person in charge of the FAW Toyota 4S shop, the Prius hybrid only sold one or two vehicles in the first year. Now it can sell 3 or 4 vehicles. The people who buy this car are very concerned about environmental protection. "Although many people have already accepted the car's economy, it is still hesitant to have it at a high price."

In fact, not only in the Foshan area, sales of new energy vehicles are desolate in the country. In other words, China’s unprecedented “enthusiasm” for the promotion of new energy vehicles has encountered a “cold encounter” in the end market. According to authoritative experts, after a one-year subsidy pilot project, the number of new energy vehicles in China is only 10,000 units, and private purchases are only a hundred units, which is far from the promotion target. According to another data, the original budget of 5 billion yuan for subsidies for new energy vehicles reserved by the Ministry of Finance has so far been used for private purchases of less than 100 million yuan in subsidies.

The reporter learned from the industry that Shanghai has only 10 electric vehicles with license plates, of which only 2 vehicles may be purchased privately. One Hangzhou company has only 25 people buying pure electric vehicles. Before the government took subsidies, the industry Experts have always placed their hopes on developing new energy vehicles on subsidies. However, after subsidies, new energy vehicles still fail to gain market recognition. This shows that the problem is not in subsidies, but in other aspects, including the lack of industry standards and technology. There are four major problems: mature, difficult to support, and high cost of ownership.

New energy vehicles, especially electric vehicles, appear to have different power systems than traditional gasoline vehicles. However, experts have pointed out many times that due to radical changes in areas such as usage patterns, applied materials, and energy supply methods, electric vehicles are for the automotive industry. It is worth noting a technology. However, in this battle, compared with the government's "enthusiastic" subsidy, the car companies' investment is clearly insufficient and their enthusiasm is not high.