Paint brands should pay attention to the characteristics of consumers when developing the county-level market

Paint brands should pay attention to the characteristics of consumers when developing the county-level market With the growth of the national economy and the acceleration of the process of urbanization, the domestic coating market has experienced some unexpected development speed. The war in the primary and secondary urban coating market has not yet settled, and the competition for the county-level paint market has been fully opened. Many paint brands such as Fickert Paint, Magic Paint, Poole Paint and others have joined in. With consumer-centric marketing methods that are unique to towns and towns, they have achieved remarkable achievements while also giving other paint brands the opportunity to develop county-level township markets. The process played a reference role.

We know that there are different consumer groups at different market levels, and there is also a big gap between consumer behavior and the objective marketing environment. Therefore, looking at the eyes of the primary and secondary urban coatings market can not be used to look at the county township paint market. According to the analysis of the head of the paint marketing department of FITC, compared with the city-level paint market, the consumers of the county-level paint market have the following salient features:

First, the residents of county towns have limited access to coating knowledge, coupled with the low degree of attention paid to coating products on weekdays, so they mainly rely on the introduction of paint shop shopping guides. Therefore, as long as the environmental protection of the product is ensured and the shopping guide service is excellent, the sales of the county-level paint products will be half of the success.

Second, because of the low level of consumption of residents of county towns and the incomprehensibility of complicated technical issues, they are more likely to have doubts when buying, they need to shop around and decide on a longer time. They will refer to the opinions of relatives and friends around them. Therefore, the reputation of the paint brand is very important in the local area.

Third, the idea of ​​occupying small and cheap is very common in the county and township markets. It is always hoped that the price can be discounted, or that some gifts can be obtained at the same time. Therefore, the paint shop properly launches promotional rebates and will have unexpected results in improving product sales.

In short, whether it is a major brand such as Fitech Paint or other brands that have just entered the market, it is necessary to deeply understand the real needs of consumers in light of local conditions, and then formulate corresponding market development strategies so that they can have great potential. The township paint market shares its own glass of beauty.

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