Huang Ming transformed into a "climate improvement" operator

“In the future, the company will no longer be a solar energy company, but a climate improvement operator.” Huang Ming, chairman of Huang Ming, co-sponsored the National Climate Change Strategy Research and International Cooperation Center and the International Solar Energy Society. The solemn forum for the improvement of the summit” solemnly announced that the company is undergoing a new transformation and that corporate identity, product promotion, and corporate management will all change.

It is reported that the Huang Ming transition is not a temporary whim. As early as in 2009, he proposed a micro-emissions strategy, and later introduced the "climate improvement" system solution MePad (micro-row wisdom integration and solutions). However, there has been a lack of proper business models and sales channels, and the climate improvement mall is the key to opening these links.

At numerous international conferences, Huang Ming has pointed out more than once that “Climate improvement needs the commercialization of companies to promote them. At present, the development of global renewable energy has caused misunderstandings for political, business, NGO, and public misplaced and offside. Misuse of the "visible hand," missed the "invisible hand", resulting in today's "government talks, media screams, corporate air, etc." embarrassing situation."

This is indeed the case. All countries in the world are paying attention to climate issues and have announced their entry into the low-carbon era. Heads of more than 100 countries have gathered for more than 20 years to hold the “Global Climate Change Conference.” Although efforts have been made to promote and find ways, the climate issue has been increasing. The more severe, the development of new energy industries, whether it is photovoltaic, wind power, or solar thermal utilization industry, is currently experiencing unprecedented difficulties.

Under such circumstances, all intergovernmental negotiations and arguments are pale. The development of the world's environmental protection industry relying on the government will only be bleak and unsustainable. People do not understand why the green energy industry cannot be as prosperous as the IT industry, and why it cannot be as global as the electricity supplier.

In Huang Ming’s opinion, an important way to solve the global energy environment problem is to commercialize operations. He admitted that the biggest difference in this strategic transformation is the transformation and remaking of the channels. “In the past, Huang Ming’s technology, R&D and production were connected to the market through intermediate links such as distributors, and the sales channels were relatively weak; now we will Creating an entirely new channel of innovation will be a big pull for product solutions.”

Huang Ming related persons explained that the transformation of Huang Ming is not to abandon the original solar energy industry, but to increase the expansion of the solar energy industry and increase product categories and channels. For Emperor Ming dealers, the business scope was expanded, the channel cost was reduced, the possibility and chance of customers' purchases were increased, and the brand and product exposure rates were increased. For customers, it is more important to provide more Jieneng products and solutions.

The reporter saw in the “Climate Improvement Mall” of the Huang Ming chain in the Sun Valley of Dezhou, Shandong, small solar energy flashlights, solar chargers, solar accessories, large-scale photovoltaic baking terminals, solar water heaters, and solar energy products. Can be described as dazzling. "These are just visible, and many are invisible." Insiders of Huang Ming Company disclosed to reporters that "Climate Improvement Mall" is actually an energy-saving management platform based on micro-row intelligence integrated solution system. Through the integration of various solar energy technologies, such as photothermal, photovoltaic, and internet of things technologies, energy management in homes, hotels, communities, factories, and cities is implemented to achieve micro-discharge or even zero emissions.

For this huge “Climate Mall” project, Huang Ming gave high hopes and repeatedly emphasized that this is a climate market that was created and a climate industry that was gradually formed. "And all this is Blue Ocean!"