Nowadays, many flooring companies have begun to pay attention to the development direction of “big homeâ€, but there is no model for how to make more transition from “small store†to “big homeâ€. In the exploration, flooring companies are moving towards the concept of “big home†by crossing the border, upgrading services, and upgrading products to enhance the sales space experience. Big home under the floor companies have to be careful "pan" Looking at the Chinese flooring industry, the trend of diversification and development is early. Many flooring companies have entered the diversified layout of horizontal expansion. For many flooring companies, diversification can be said to be an important way to grab consumers and the market, and even highlight the encirclement in fierce competition. However, there is no doubt that diversification is not a “master key†and blind expansion has ruined many companies. Some people in the industry pointed out that big homes have always been "pan", but not everyone can be "pan", we should be more careful "pan". What kind of conditions can the enterprise achieve? Some people think that it can be started from two aspects: First, to seize the consumer's decoration phobia, the average lazy consumer often wants the decoration to be "arranged". At this time, the home integration service can be said to be one of the market trends; Second, the flooring companies themselves have a leading edge in their own field, and their level can be extended to other related customization fields. It is not difficult to see that to truly enter the "pan" level, it is an important strategy to expand the relevant fields one by one based on the advantages of a certain field, and it is also a principle worthy of following when many flooring companies should be diversified. At the same time, some people may ask, will more and more enterprises abandon the deepening of specialization and choose diversified expansion in the future? Some people in the industry suggest that from the perspective of market trends, specialization and diversification coexist and develop, complement each other. It is the kingly way, and among them, the focus should be on the profession. After all, the diversified layout, especially the “big home†strategy puts high demands on the talents, resources, capital, R&D and design of the flooring companies. It is not suitable for the development model of each enterprise. We do not deny that the future of the large home sector can There are really some strong brands, but most of them are ultimately attributed to specialization. Therefore, as far as the current form is concerned, the industry has suggested that enterprises should diversify on the basis of a deep degree of specialization of a single category. At different stages, the development model should be selected according to the development level of their own enterprises. The competition of the future flooring enterprises is not the competition between one enterprise and another enterprise, but the competition between an ecological circle and another ecological circle, as well as the main ecological chain. The era of “big home†has arrived. The development of consumption and flooring companies should go beyond the extension of home living space through technology, thinking and concept innovation to meet the needs of market individualization and fashion, to create and lead modern The home lifestyle makes people's home life better. Concerned about surprises Label: "Family" in the floor industry of the big home era has a "threshold" Previous: Hard competition and soft power: Which one is the floor company looking for? Next: The increasingly competitive aluminum door and window enterprises are moving with the trend
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