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In recent years, the debate about the "store merchants" launching the "e-commerce" defense war has never stopped, and it seems that the "e-commerce" subversion of "store merchants" has become a trend. But a few days ago, PwC’s report “Full Retail 2015: The Age of Retailers and Change†shows that Chinese consumers’ definition of numbers and entities is more blurred, and mobile payments, online marketing and in-store transactions are forming. Closed shopping, geolocation, and social communication have become new players.
With the changing role of stores, the development of mobile network technology, the popularity of social media and the demographic structure, Internet online shopping has developed rapidly.
PricewaterhouseCoopers surveyed 19,000 online shoppers from 19 different regions, 906 of which were from China. The survey showed an interesting phenomenon: although 68% of respondents said they eventually bought online after browsing the products in the store, 70% of the respondents said they did the opposite thing, browsing the goods online at the store. - "Internet showroom phenomenon." (Ask the same respondent for the above two questions)
Sun Jin, PwC's head of retail and consumer goods industry in North China, said that the boundaries between digital and physical are becoming increasingly blurred for consumers, and retailers have digitally interacted in pilot stores, which Chinese consumers have shown. A bigger preference. As a traditional industry with industrial foundation, the abrasives industry is mostly more traditional and offline, and marketing digitalization should attract the attention of practitioners. This is also the trend of the times.
The report shows that Chinese consumers prefer personalized services, and the best way to achieve this is through geolocation technology. The personalization of business information can take many forms, including digital coupons, exclusive brand content, etc. These forms are directional and unique, and improve marketing efficiency for a specific behavior of consumers. According to a survey, 64% said that a promotion or a coupon does help them make a purchase decision when they are hesitant. Abrasives and abrasives companies can increase the exposure of enterprises and products in search engines through geolocation technology, and personalize business information, which can achieve twice the result with half the effort.
At the same time, the influence of social media is more profound in China. Ninety percent of Chinese consumers say that interacting with vendors on social media has driven them to buy more products, compared to 62% of global respondents. Consumers also trust shared information from social channels, and retailers are investing more energy into turning social engagement into sales action. Therefore, it is necessary for the abrasives enterprise marketing to invest in social media. The social media can make consumers trust the sellers through interaction, which lays the foundation for the dealer's next sales and helps to improve the marketing effect. The role played by word-of-mouth communication is unquestionable, but the elimination of false information is also critical.
Also varity of complicated shape and high precision surface requirement can be achieved via secondary processes.
When the abrasives “shops†encounter “e-commerceâ€: do you still be an enemy or a lover?
Abstract Despite concerns about financial security around the world, 63% of Chinese consumers are more willing to keep personal payment and receipt information in mobile applications, which is twice the global rate (33%). The reliance on mobile phones is also blurring the online and offline sales...
Despite concerns about financial security around the world, 63% of Chinese consumers are more willing to keep personal payment and receipt information in mobile apps, which is twice the global rate (33%). The reliance on mobile phones is also blurring the online and offline sales boundaries. Chinese consumers like to use mobile phones to pay, receive nearby store promotions, check in at social stores, scan QR codes, and so on.