The era of fragmentation is coming, furniture companies must diversify their marketing

Grasp the opportunity to build channels

Nowadays, the marketing model has begun to diversify, and furniture companies need to grasp the opportunity to build channels in order to paving the way for future development and achieve sustainable development. Leading companies in the domestic furniture industry are often not only masters of brand operations, but also masters of channel operations. Every successful brand tells us that each company is a targeted channel model based on its product characteristics and operating characteristics. In the specific operation, excellent enterprises will adopt flexible channel modes for specific markets according to different regions, specific dealers, and different stages of company development.

Insight into the initiative of consumers

With the advent of the era of “ fragmentation ” of customers , furniture consumers have entered a personalized era, which has brought about a “ fragmented ” market – the mass market has been shattered and the market needs to re-differentiate. The emergence of this phenomenon indicates that furniture dealers need to re-examine the market environment, re-examine consumers and define consumers. Only by turning "sit" into "going", take the initiative to go out and actively explore new business opportunities and take the initiative to effectively The marketing ability of the furniture dealers will be bright.

Provide good reputation and service

The company should actively play the advantage of the store's large-scale contact with furniture customers, making the store become a main front for market understanding and customer information collection. It is necessary to focus on strengthening the collection of specific groups of people and customers, providing a basis for marketing work, collecting customer evaluations, and promoting work improvement. Furniture companies should play a service function, use a variety of methods to deepen the customer's good impression of the furniture brand, and provide a good reputation and service support for the marketing of the market, including the construction of direct sales stores, distribution stores and other boutique service points.

Furniture companies have three major advantages in establishing and controlling channels: sales channel control capabilities, effective contact with end consumers, and branding. For enterprises, acquiring and mastering channel resources means mastering the channel of product sales, which means that enterprises have certain pricing power and relatively stable consumer groups.

Therefore, in the face of changes in the times, furniture companies should also make changes, so that marketing methods are diversified, and grasping consumer psychology can truly seize the market and gain business opportunities.

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