Ningbo Fubon aluminum processing cross-border entertainment

At 3:00 p.m. on August 2, Ningbo Fubang held a media meeting on the major asset reorganizations with the acquisition of the sky-lighting company. According to the previous plan, the company will use this restructuring to cross-border aluminum processing to the field of entertainment. At the meeting, the company made a statement on whether it constituted a backdoor problem and believed that the restructuring did not constitute a backdoor because the control rights had not changed. Song Hanping, president of Ningbo Fubon, stated that the precondition for the reorganization of the company is not to use shells. At the same time, the buyer is required to evade the issue of the party acting in concert, and on this basis, he can restructure.

According to He Yunpeng, the controller of the acquisition target, the reason for this reorganization is to look at the personality charisma of Ningbo Fubang Song (Song Hanping) and the scale of enterprise development (the Fortune 500) for many years. According to the operating needs, the sky needs a better platform. , (As a result) The purpose of reorganization is not to seek control, but to do what you are good at.

As for the valuation of this bid target, Red Publications Financial Journalists questioned whether the company removed the impact of the sudden assault of the assets in March of this year. In this regard, the asset assessment agency, China Enterprise Assets Evaluation Corporation, stated that in the assessment of valuation, The impact of this part of the assets was not removed.

In the question, the reporter also mentioned that the pre-assessment used the income method and the market method to assess 100% of the shares in Tianxiang Mutual Entertainment, while the 100% equity of Tianxiang Interactive only adopted an asset-based method, which is related to supervision. The level requires assessment of the underlying assets. At least two assessment methods mutually contradict each other. Ask the company to explain.

In response to a question from a reporter, the evaluation agency said that this is because Tianxiang Interactive itself has transferred game assets to Tiangeo Entertainment and only retained a few of its affiliated products. The future business positioning is to incubate mobile network game startup teams or companies. Business, to build a three-dimensional service platform for outstanding entrepreneurs and provide a full range of business services. "At present, there is no relevant reference for this model, so only the asset-based approach has been adopted. This is reasonable."

News background

Ningbo Fubon issued a major asset restructuring plan on July 11th. The company plans to acquire 100% equity of Chengdu Tianxiang Mutual Entertainment and Tianxiang Interactive with a total consideration of 3.9 billion, and cut the company's business from traditional aluminum processing to Pan-entertainment. field.

Tianxiang Interactive and Tianxiang Mutual Entertainment was established in 2013. Founder and CEO He Yunpeng, the company's core team comes from Baidu, Shanda, Sohu Changyou, Tencent and other domestic first-line game companies. At the time of its establishment, Tianxiang Mutual chose the three major lines of "big production, big IP, and large distribution", which made the company stand out in the highly competitive mobile game industry. Since the establishment of the company, it has successfully researched and commissioned many mobile games such as "The Blood Elf King", "The Power of the Three Kingdoms", "Zhao Yun Battle Discipline" and "Saier No. Super Hero". The "Spend One Thousand Bone" game is the benchmark of the company's 2015 video game linkage. It has set a record of 200 million yuan for the next month.