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Urbanization brings the flooring industry into a new direction
In 2013, the previous local development model came to an end, and urbanization took center stage across the country. The National Development and Reform Commission finalized the "National Plan for Promoting the Healthy Development of Urbanization (2011-2020)"—commonly known as the "Planning." This comprehensive strategy outlines the development of over 20 major city clusters, more than 180 prefecture-level cities, and over 10,000 towns. It sets the direction for China’s urban growth in the coming decade.
Urbanization brings with it a host of challenges, including land use, social equity, environmental sustainability, and infrastructure development. The Planning addresses these issues comprehensively, while a 10-year master plan is currently being reviewed for public input. As new-type urbanization becomes a priority at all levels of government, a significant turning point is expected in China's urban development journey. Over the next ten years, urbanization will be the main driver of economic growth, offering substantial opportunities for sectors like real estate and flooring.
With strong national support for urbanization, consumer demand for housing is also on the rise. As people become more open to new ideas, the home market—including flooring—will see a promising period of growth. A CEO from a leading flooring brand noted that the benefits of new urbanization are especially clear in second- and third-tier cities. As urbanization accelerates, new buildings and affordable housing will emerge, driving demand for household goods. For the home industry, this means a massive potential market, particularly for mid-to-low-end products, which are expected to see increased sales in the coming years.
Currently, most consumers in China still hold conservative views, and past urbanization efforts haven’t significantly changed their spending habits. However, as the 80s and 90s generations increasingly enter the workforce and start families, they will play a bigger role in shaping consumption trends. Their growing need for housing will further boost the home market, benefiting flooring companies in turn.
"New urbanization brings great benefits to the flooring industry," said a top executive from a well-known flooring company. After nearly a decade of growth, the market in first-tier cities has become saturated. New demand comes mainly from newlyweds and those needing to renovate homes, but this demand is limited. "In this context, we’ve already seen some stores in big cities close down, reflecting a shrinking market."
On the other hand, new urbanization presents a fresh opportunity for the flooring industry. Experts suggest that while companies explore new markets, they must adapt to different regional needs. Rural and urban urbanization require distinct approaches. Flooring brands should tailor products and marketing strategies accordingly, avoiding a one-size-fits-all approach. For instance, rural areas tend to prioritize affordability, so cost-effective and durable options are key. In urban settings, companies can focus on design and added value.
Moreover, understanding the target market’s living habits and room types is crucial. Companies must conduct thorough research to meet consumer expectations effectively. By doing so, they can better position themselves in the evolving urban landscape and capitalize on the opportunities brought by new urbanization.
Aluminum external opening door refers to a door that opens outward with aluminum alloy as the main material, and has the following characteristics:
Advantages:
Light weight: The density of aluminum alloy material is relatively low, which makes the overall weight of aluminum external opening door lighter, which is more convenient and labor-saving for both installation and daily use. During the handling and installation process, the physical requirements for construction workers are relatively low, and the load-bearing pressure on the building structure is also reduced.
High strength: After reasonable processing and treatment, aluminum alloy has high strength and can withstand large external forces. Therefore, aluminum external opening doors are sturdy and durable, not easy to deform, can maintain good use status for a long time, and are suitable for various different use environments.
Corrosion resistance: Aluminum alloy has good corrosion resistance. In outdoor environments, it can resist the erosion of natural factors such as rain, sunlight, wind and sand, is not easy to rust or fade, and has a long service life. Even in harsh environments such as humidity, acid and alkali, it can maintain good performance.
Good sealing: High-quality aluminum external opening doors are usually equipped with sealing devices such as sealing strips, which can effectively prevent outdoor dust, rain, noise, etc. from entering the room, improving the comfort and quietness of the room.
Beautiful appearance: Aluminum alloy can be subjected to a variety of surface treatments, such as anodizing, electrophoretic coating, powder coating, etc., which can present different colors and textures to meet the aesthetic needs of different consumers. At the same time, the design styles of aluminum exterior doors are diverse, which can match various architectural styles and enhance the overall aesthetics of the building.
Good energy saving: Some high-end aluminum exterior doors use broken bridge insulation technology, which can effectively prevent the transfer of heat, improve the thermal insulation performance of doors and windows, reduce energy consumption, and save energy costs for users.