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Urbanization brings the flooring industry into a new direction
In 2013, the previous local policy framework came to an end, and urbanization became the central focus across the country. The "National Plan for Promoting the Healthy Development of Urbanization (2011-2020)" was finalized by the National Development and Reform Commission. This comprehensive plan aims to develop over 20 city clusters, more than 180 prefecture-level cities, and over 10,000 towns. It outlines a long-term vision for sustainable urban growth, addressing key challenges such as land use, social equity, environmental protection, and urban development.
The plan has initiated a series of strategies to guide urbanization in multiple dimensions. Additionally, a 10-year master plan for urbanization development is currently under public consultation. As new-type urbanization becomes a priority on the national agenda, it marks a significant turning point in China’s urban development trajectory. Over the next decade, urbanization is expected to become the main driver of economic growth, offering substantial opportunities for the real estate and flooring industries.
At this stage, with strong government support for urbanization, consumer demand for housing is also rising. As people become more open-minded about their purchasing habits, the home market, especially the flooring sector, is set to experience a promising period of growth. Industry experts suggest that the second- and third-tier cities will benefit significantly from this trend.
A leading executive from a flooring company noted that the new urbanization model presents positive opportunities, particularly for the home market in smaller cities. As urbanization accelerates, the construction of new residential buildings and affordable housing will boost the demand for household goods. This means that the home industry can expect a surge in consumption, mainly driven by mid-to-low-end brands. Sales of these products are likely to increase in the coming years.
Currently, most consumers in China still hold traditional views. Previous urbanization efforts did not fully shift their spending habits. However, as the younger generations—particularly those born in the 1980s and 1990s—become the dominant force in society, they will play a crucial role in driving consumption and stimulating domestic demand. As they enter marriage age, their demand for housing will grow, further benefiting the home market.
"Undoubtedly, new urbanization brings great benefits to the flooring industry," said a representative from a well-known flooring brand. After nearly a decade of growth, the market in first-tier cities has become saturated. New growth areas are emerging from newlywed couples and secondary housing demands, which are relatively limited. In this context, some first-tier cities have already seen store closures, reflecting a shrinking market.
In contrast, new urbanization offers a fresh opportunity for the flooring industry. Experts emphasize that while companies explore new markets, they must also adapt to different regional needs. Rural and urban urbanization require distinct approaches. Flooring companies need to develop tailored products and marketing strategies for each segment. For example, in rural areas, where income levels are lower, affordability is key. Products should be cost-effective, focusing on quality and materials that meet basic needs.
In urban settings, companies can enhance product design and add value through innovation. Moreover, businesses should conduct thorough research on the target market’s room layouts and consumer lifestyles to better meet local preferences. By understanding these factors, flooring companies can effectively tap into the growing opportunities brought by urbanization.
Aluminum single -hanging window is a window type made of aluminum alloy material. The following are some introductions about it:
1. Structural characteristics:
-Forest frame: Made of aluminum alloy material, has high strength and stability, and can withstand greater weight and wind. The design of the window frame is usually relatively concise to achieve narrow -edge effects and maximize the lighting area and field of vision.
-Fan fan: Generally, there is only one fan fan. It can be connected to the window frame through the hinge or other connection devices to open out or inward. The size of a single -hanging window is relatively small to facilitate operation and control.
-The hardware accessories: including clubs, handles, locks, etc. The quality of these hardware accessories directly affects the performance and safety of the window. High -quality hardware accessories can ensure that the windows are opened and closed smoothly, and they have good anti -theft function.
2. Performance advantages:
-Beve sealing: Aluminum single -hanging windows usually use sealing materials or sealing wool strips such as sealing materials, which can effectively prevent the penetration of air, rain and dust, and improve the indoor insulation, heat insulation and sound insulation effects.
-Opered corrosion resistance: The material of aluminum alloy has good corrosion resistance, not easy to rust and corrosion, and can be used for a long time in various harsh environments. Even in high corrosive environments such as humidity, rain, or coastal areas, aluminum single -hanging windows can maintain good appearance and performance.
-The higher strength and hardness: The strength and hardness of aluminum alloy materials are high, and can withstand large external force impacts, and it is not easy to deform and damage. This makes aluminum single -hanging windows have good safety and stability, and can effectively protect the safety of indoor personnel and property.
3. Application scenario:
-Residential building: suitable for various residential buildings, such as villas, apartments, ordinary houses, etc. It can be installed in different rooms such as bedrooms, living rooms, kitchens, and bathrooms to meet different lighting and ventilation needs.
-A commercial buildings: There are also widely used applications in commercial buildings, such as office buildings, shopping malls, hotels, etc. It can be used as an outer wall window or indoor partition window to provide good lighting and vision for business space.
-Ex Industrial Building: In some industrial buildings, such as factory buildings, warehouses, etc., aluminum single -hanging windows can also be used as a window for ventilation and lighting. Because it has good corrosion resistance and strength, it can meet the requirements of the industrial environment.