EU “double-reverse” forced new living law for domestic PV companies

The EU's "double anti-dumping" case has become a looming threat for domestic solar PV companies, creating tension across the entire market. On June 6, the European Union is set to vote on the anti-dumping and countervailing duty measures against Chinese photovoltaic products. However, according to reports, the EU began implementing a registration system for Chinese solar products starting from March this year. Some industry players view this as a prelude to potential tariff increases, which could lead to significant losses for many PV companies in the second quarter. In response, some firms have started bypassing traditional dealers and directly entering the EU market. ![China monthly solar cell production (MW)](http://i.bosscdn.com/blog/sz/d2/01/306010840589525.jpg) This short-term strategy, however, may not be enough to address the long-term challenges posed by the EU’s "double opposition." To survive, Chinese PV companies must prepare for a prolonged battle. Some forward-thinking enterprises have already begun diversifying their strategies. Building their own power plants and expanding into emerging markets have become key tactics to mitigate the impact of the EU's trade restrictions. Several listed companies, such as Suntech Power, Hareon Solar, Aerospace Electromechanical, Sunflower, Zhonghuan, ST Super Day, and others, have invested heavily in self-built solar power stations. While developing downstream photovoltaic power plants can offer long-term returns, it also comes with long investment cycles and high capital requirements. Only well-capitalized companies are likely to succeed in this space. In the past, financing for PV companies was relatively easy, but that has changed. Following the financial crises at Jiangxi Saiwei and Wuxi Suntech, banks and other financial institutions have become more cautious about lending to the sector. As one executive put it, “It’s better not to ask for more funding—banks don’t want to lend.” Despite these challenges, some small and medium-sized PV companies in Zhejiang have managed to thrive. For instance, Hangzhou Foster Hot Melt Adhesive Film Co., Ltd., a manufacturer of photovoltaic films, has found success by targeting niche markets like toy manufacturers, small batteries, and holiday lighting. Last year, they achieved sales of over 100 million yuan. Another example is Zhejiang University Sunni Energy Technology Co., Ltd., a battery component supplier. Rather than competing on scale, the company has focused on specialized products such as solar street lights, effectively avoiding broader industry risks. Additionally, some Zhejiang-based PV companies are planning to establish overseas manufacturing facilities and have even hired Morgan Stanley as an investment advisor. They believe that setting up factories abroad is the most effective way to circumvent the EU’s trade barriers. For the Chinese PV industry, the challenge is not just about stopping production, but about finding sustainable growth opportunities. The EU’s "double anti-dumping" measures will force domestic companies to innovate and adapt, reshaping the future of the global solar market.

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