The brand determines the value of the product Wooden doors companies need how to build their own brand

The brand determines the value, whether the wooden door business can be based on this competitive industry for a long time, the key lies in whether it can establish the brand value and brand communication concept. Wooden door companies' awareness of brand awareness is still relatively early, and the desire for brand building is also relatively strong. But unfortunately, the wooden door industry is mostly small and medium-sized enterprises. It is often not enough for brand building.

However, the growing wooden door companies, how to carry out brand building?

1, brand building requires a process brand is not a short time to accumulate, it is a gradual process. However, at present some domestic entrepreneurs do brand building, blindly believe that through the speculation of events, you can create the brand effect. Entering keywords for "marketing + events" in the search engine allows you to see a variety of examples of brands from successful creation to rapid decline in a short period of time.

What is a brand in the end? “Branding is a complex and intricate symbol. It is the intangible sum of brand attributes, names, packaging, prices, history, reputation, and advertising. Brands are also defined by consumers’ perceptions of their use and their own experience. ."

Therefore, during the brand building period, the wooden door companies must undergo several processes such as brand positioning, brand architecture, brand promotion, brand recognition, brand extension, and brand equity. The kind of brand built in a short period of time cannot be completely defined as a brand. It can only be said to be a symbol, a symbol that is brought up by the public within a certain period of time and within a certain range.

2. Integrity is a key to brand building. Integrity is an important standard for measuring a person. In brand building, honesty is especially important.

The brand marks the company's credit and image and is the company's most important intangible asset. Under the market economy, the environment is constantly changing every day. Whoever has a brand of integrity will have the initiative to compete and will be able to take the lead in the market.

Some business managers believe that satisfying consumers will increase their own brand value. Indeed, this is an important factor in measuring corporate branding. But how to make consumers satisfied, so that consumers can do brand loyal customers? The answer is only two words "honesty!" In order to protect the brand, some companies do not dare to stand up and take responsibility when things happen. There are also some companies that, for technical reasons, recalled products produced before a certain date of a certain year in a certain year. This behavior not only did not result in a decline in the popularity of their own brands, but also improved the society's recognition of the company.

As a company, we must dare to adhere to principles and be honest! The impression of compromise and silence leaving people may be unprincipled, and the lack of a principled enterprise will eventually result in no integrity brand.

3, the brand should be planned into the strategy to often see the wooden door business planning their own strategic decisions, from the three-year planning to the five-year outlook, from the market share to profit analysis, and even meticulous to each of the competitors' actions. As far as the definition and promotion of the said brand are concerned, it is rare to describe the related “brand” behavior in a certain chapter with a little space.

Such a strategic plan directly led to the neglect of the brand effect of the company in the previous market behavior. The brand is not only an independent part. It is closely integrated with the company’s profits, the company’s market environment, and the company’s internal and external resources. .

4. The media is not the brand All the media is a platform for enterprises to show themselves. It is like a martial arts master and does not necessarily need to be performed from time to time. The people who know in martial arts abound.

However, the current media only serves as a performance platform. Looking at the current media, we can find a common special system: whoever gives more money to me for propaganda. It does not take into account its own social responsibilities. The irresponsible psychology of the media has created a turning point for the rapid growth of certain corporate brands. By sponsoring an activity or organizing a selection, the brand can influence the society in a certain period of time and improve the company’s sales profit. . They used the media as a whole for branding, without considering the inherent quality of the brand itself.

Looking at the milestones of the growth of Chinese corporate brands, we can see that companies that can become excellent brands at home and abroad depend on service, quality, and price. Simply relying on the media to grow up, “know” companies can’t actually live. how long.

5, let the brand dissolve into the employees of the company to often see this phenomenon, on the one hand, companies are vigorously promoting their own brand concept to consumers, on the other hand, their own company's employees can not explain what their own brand is.

For the public outside the company, their understanding of the corporate brand is only a sign or a feeling, and it is slightly better that they can say the meaning of the brand's concept and logo. Take BMW as an example. When it comes to it, everyone's first impression is the symbol of a luxury car. It is an expression of identity. But how many people can say the meaning of BMW, its origins and the company's development plan and brand concept? How can you expect your brand to be accepted by the general public when your employees and their peers are chatting and talking about their brand and cannot fully express their brand and purpose? What?

6, the development of multi-brand strategy Each company has its own good and not good at things, in the brand building, we must first look for their own strengths and weaknesses, can be based on their own characteristics, to create their own core competitiveness.

Brands are created by manufacturers, instilled in the market, and accepted by the market. But in the end it is still consumer recognition. Consumers' tastes are changing and their styles are changing. Therefore, it is difficult for enterprises to rely solely on a brand to achieve long-term development. From Procter & Gamble to Coca-Cola, the importance of a multi-brand development strategy can be seen. As a manufacturer, it is necessary to fully understand the consumer's psychological needs, grasp their consumption motivation, purchase needs, behavior analysis, etc., and establish a multi-brand strategic plan.