Hardware and electromechanical industry wants to break through

The world economic situation is very severe and the market environment is extremely unstable. Influenced by the debt crisis in the United States and Europe, coupled with the general elections held by governments of various countries, global liquidity is rampant and the international commodity market is turbulent. Domestically, the potential risks in the real estate market, investment platforms, and private lending have increased. According to relevant authoritative data, China's economic growth rate has dropped to 8-9%, and inflation has dropped to around 4%.

Constrained by economic pressures at home and abroad, how to deal with the complex economic environment and promote the sustainable development of the market economy has become the most pressing problem for Chinese companies. The electromechanical online editor believes that the factors supporting global economic growth still exist, and domestic companies can appropriately mitigate the current situation by adjusting the operating policies and expanding sales channels.

Then, how does the hardware and electromechanical industry adjust its strategy based on the overall market environment and the market operations of competitors? With the increasingly smooth flow of payment and logistics, the Internet has gradually become an important marketing channel for many businesses and companies. Fine control of e-commerce, reducing the risk of network promotion, and using a low-cost, high-yield, successful marketing approach in the sudden emergence of the Internet, will be an important research direction for small and medium-sized hardware and electromechanical companies.

Real-time control of market trends and adjustment of corporate development strategies At present, the Internet has gradually become a breakthrough point for many enterprises to get rid of bottlenecks. However, the Internet covers a wide range of fields. How to accurately match information has become the first problem for enterprises entering the network. Although many companies and manufacturers choose e-commerce platform for product promotion and sales, but these information are changing rapidly, how to deal with these effective information in a timely manner, and guide the follow-up marketing work, is critical for companies and manufacturers.

For the hardware and electronic machinery industry, Mechatronics has taken the lead in introducing the latest industry information, price quotation, market analysis and other content, which helps companies track the development status and trends of the industry in real time; monitor the continuity of users' purchase conversion rate; and understand the latest market of competitors. Trends and other important information, hardware and electromechanical companies as long as the timely adoption of response strategies based on these information, will always occupy an advantage in the competition.

Precise display of information, high user experience to enhance the rate of the current phase of Chinese Internet users on the use of the Internet skills have yet to be greatly improved. Under this circumstance, a single vertical information base, with detailed description and comparison, can help users elaborate indicators such as ease of use, accuracy, and relevance, and it will have a great impact on whether users can achieve final orders.

Mechatronics conducts in-depth analysis based on the characteristics of the hardware and electromechanical industry chain and the current industry environment to understand the barriers that may affect the purchase. Divide the product categories of hardware and electromechanical industries, maintain the unity and accuracy of hardware and electromechanical products, and present dual-line displays of supply and products, range supply, and accurate sales to meet users' search queries and experience, and ultimately improve the product's order rate.

Analyze user habits, optimize marketing investment In the face of more and more diversified Internet marketing methods, the special nature of the hardware and electromechanical industry will be difficult to choose the appropriate promotion channels and methods. Mechatronics adheres to the development of the e-commerce industry in the auxiliary hardware and machinery industry, and has the unique ability to analyze and observe the marketing channels of the industrial chain. Helps companies identify and analyze digital marketing campaigns such as search engines, display ads, and news topics, as well as feedback from mobile platforms, user-generated content (UGC), social networks (SNS), and other emerging new media for unreliable industry products. And respond to the full optimization of the company's media strategy, and ultimately increase the conversion rate of marketing revenue.

Extend Product Lines to Improve Market Competitiveness Currently, the production of single category products can no longer meet the needs of business survival and expansion. Diversified vertical industry development is the first choice for companies to resist market risks and get rid of market difficulties in the future. However, with the diversification of user needs, and the addition of new competitors, what kind of new products are developed, and how to market new products, it has also become a problem faced by current production companies.

According to the actual purchase behavior of users on the Internet, the vertical platform of the electromechanical online hardware and electromechanical industry accurately provides the search and selling level of various products and recommends the most suitable products for the customers. And through the user's search process to meet the needs of the situation, the actual purchase experience, satisfaction and other aspects of the search for the company to clarify the new product line competitiveness upgrade strategy.

The end of the field expansion virtual alternative entity to expand sales channels The current e-commerce platform is the user's most recent purchase and marketing platform, but gathered a large number of misleading complex information, resulting in demand users can not accurately find. The electromechanical online hardware and electromechanical industry platform understands the product characteristics of the hardware and electromechanical industry. It not only provides search, purchase, product, supply and enterprise information, but also provides industry-related information, advertising, etc., based on the degree of influence on the actual purchase, assisting customers Media value mining and promotion strategy.

Mechatronics focuses on the actual search and purchase behaviors of hardware and electromechanical industries according to the needs of users on the Internet, and explores the needs of users in the purchase process to meet the conditions, the actual purchase experience, satisfaction and other aspects. For companies to clarify the new product line of competitiveness and upgrading strategies for enterprises to provide the most appropriate marketing and promotion methods to help companies expand marketing channels.