MCC200-A8 Multiparameter Controller Multiparameter Analyzer,MCC200-A8,Online Controller Suzhou Delfino Environmental Technology Co., Ltd. , https://www.daruifuno.com
Hardware companies have been bottlenecked in the transfer of foreign trade to domestic sales
The hardware industry in China has experienced significant growth over the past two decades, leading to the establishment of eight major distribution centers for hardware products. These centers have played a crucial role in integrating regional resources and meeting the diverse needs of consumers. As a result, the hardware market in various regions has become more standardized and organized.
In 2008, the global financial crisis hit hard, especially on Chinese hardware companies that relied heavily on foreign trade. Many of these companies saw a sharp decline in their orders, forcing them to turn their attention to the domestic market—previously overlooked. This shift was not always voluntary; some small factories had no choice but to adapt quickly, while larger manufacturers used the opportunity to restructure their strategies and focus on brand development.
However, transitioning from foreign trade to domestic sales is far from simple. The journey is filled with challenges. The Canton Fair, traditionally seen as a key indicator of China’s foreign trade performance, showed a noticeable drop in export volume during the 105th session. Exports fell by 20.8% compared to previous periods, with even steeper declines in markets like the EU and Japan. Meanwhile, emerging markets such as Russia and Brazil saw even sharper drops, highlighting growing risks in these areas.
While some emerging markets still showed growth, such as in Argentina, India, and ASEAN, the overall trend remains concerning. The economic slowdown in these regions has made it harder for Chinese hardware companies to maintain export levels. This situation demands careful attention and strategic planning.
Entering the domestic market also comes with its own set of difficulties. Most foreign trade companies lack strong brands, established channels, or marketing expertise. They are often accustomed to producing based on customer specifications, rather than developing new products tailored to the local market. This approach leaves them unprepared for the unique demands of Chinese consumers, who may prefer smaller-scale solutions compared to what is common in international markets.
Additionally, many foreign trade companies operate under OEM (Original Equipment Manufacturer) models, which means they do not own intellectual property or brand identity. Their products are often branded with foreign logos, leaving little recognition for their own names. To succeed domestically, they must build a brand from scratch, which requires investment in marketing, packaging, and brand culture.
Another major challenge is the lack of a professional sales team and channel network. Foreign trade companies typically only handle production and order fulfillment, without concern for distribution or retail. Without a solid sales structure, it becomes difficult to reach end consumers and gain market share.
To overcome these obstacles, companies need to invest in building a strong marketing team, selecting the right distribution channels, and focusing on long-term brand development. The domestic market is vast and complex, and without proper infrastructure, even high-quality products may struggle to find buyers.
Compared to the structured foreign trade environment, the domestic market is still evolving. It is marked by issues like price competition, imitation, and low trust. While foreign trade companies have experience in manufacturing, they often lack the knowledge and skills needed to navigate the domestic business landscape effectively.
Ultimately, transitioning to domestic sales requires more than just changing the target market—it demands a complete shift in strategy, brand identity, and operational approach. Companies that can adapt will find opportunities, while those that fail to evolve may face continued challenges in an increasingly competitive environment.
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Now the multiparameter controller models are: MCC100-A2, MCC200-A4, MCC200-A8, and the new model MCC500-A20 is under development.
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Matched sensors suggestion:
PH: DPH790, DPH890
ORP: DRH790, DRH890
EC: DEC790, DEC890, DEC360
DO: OPD790, OPD890, OPD700
TU: OPTU790, OPTU850, OPTU201, OPTU311, OPTU511
TSS: OPSS200, OPSS300, OPSS500
COD: COD351
NH4-N: NH351
Chlorine: CL4.2, CS4, CC1
Oil-in-water: OWA351
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