Wooden building materials go to the countryside to explore steadily

After the car went to the countryside and household appliances went to the countryside, building materials went to the countryside once again caught the attention of the community. Obviously, building materials to the countryside is not only important for stimulating domestic demand, benefiting farmers, and promoting urbanization, but also can bring new development opportunities to many building materials companies.

On August 21 this year, 14 wood building materials companies opened a prelude to wooden building materials to the countryside with a promise of 15%. A few days ago, the reporter was informed that at present more than 50 enterprises have applied for participation in the countryside activities, and the construction of wooden building materials to the countryside has entered the second batch of pilot enterprises.

The huge market potential of rural public data shows that China's rural construction housing area exceeds 23.3 billion square meters, accounting for about 60% of the country's total construction area. It is expected that building materials to the countryside will be able to drive the indoor decoration output value of nearly 100 billion yuan.

Shi Feng, the deputy secretary-general of the China Forestry Industry Association and secretary-general of the China Forestry Industry Association, said that the timber industry has already bid farewell to the shortage and gradually turned to a surplus. In recent years, the production of furniture, floors, wooden doors and other wooden building products by enterprises in China has increased significantly, and a large part of these products have been exported. However, the European and American countries have recently strengthened their green trade barriers against China. In mid-October, the American Flooring Association proposed to the U.S. Trade Commission that it implements a "two-counter" investigation on the floors exported from China, namely anti-subsidy and anti-dumping investigations involving 169 enterprises. In the face of various unfavorable factors, China's wooden building materials manufacturers have encountered a lot of difficulties in exporting their products. Although the current production and sales of these companies have not been affected much, the enterprises should actively respond and prepare fully.

Shi Feng believes that the domestic market has great potential in promoting urbanization and building a new socialist countryside. If we can support and guide the policy, we will improve the living standards of the people in the middle and western regions as soon as possible to promote low-carbon and environmentally friendly material products to the countryside and serve rural areas, including the county-level market, the township-level market, and farmers’ houses. major. In the process of promoting high-quality wooden building products to the rural market, the wooden building materials companies will no doubt benefit, because they have increased the influence and visibility of the company while opening up a wider range of markets. It laid a more solid foundation for the development of the company.

According to Shi Feng, the participation of enterprises in enthusiasm is high. The construction of wooden building materials to the countryside has entered the second batch of pilot enterprises in the preparatory stage, this time still adhering to the principle of voluntary, by the company's independent registration, independent concessions. However, he stressed that the second batch of pilot enterprises will have higher access thresholds and stricter requirements for companies. According to his prediction, the screening of the second batch of companies is expected to be completed by mid-November.

Due to its vast geographical area and huge potential for development, most enterprises value the rural market more. Shi Feng said that since the official launch of the construction of wooden building materials to the countryside in August, the pilot enterprises have achieved a 5% to 30% increase in the sales volume of the entire rural product by reducing the price and diversifying the distribution. Received any complaints.

According to a person in charge of the first batch of pilot projects for the construction of wooden building materials to the countryside, in more than two months, they have gradually increased their sales outlets to the countryside, expanded sales channels, and reduced operating costs. Now, their sales outlets already have Nearly 300 homes, sales channels have been extended to some townships.

The supervision ensures that real consumers have been worried that the price of products in rural areas that are owned by enterprises will not be reduced. In this regard, Shi Feng said that in order to ensure that enterprises do real profits, China Forestry Industry Association has developed three supervision methods. The first is self-discipline and self-inspection by enterprises; followed by the mutual supervision and inspection of pilot companies; and the final inspection was conducted by China Forestry Industry Association.

Not long ago, the China Forestry Industry Association requested the first batch of pilot enterprises to require them to initiate pilot self-inspection according to the initial supervision and inspection plan, and then arrange mutual inspections among enterprises. Shi Feng said that China Forestry Industry Association will give a verbal warning and publicly report on the companies or distribution outlets that have found problems in the supervision and inspection. If the violation of consumer rights is discovered, the association will also take corresponding measures in time. If the circumstances are serious, the qualifications of the pilot enterprises in the countryside will be cancelled.

In addition, Shi Feng called for the initiation of social supervision and research for the activities of wooden building materials in the countryside. He hoped that the media and other social publics would be the mainstay and pioneers. The China Forestry Industry Association and consumer associations would jointly form a supervision team and use various methods and forms to supervise and inspect the enterprises and regions that have already started pilot projects. Promote the further standardization of wooden building materials to the countryside.

He believes that the construction of wooden building materials to the countryside should be a sunrise, environmental protection, and green activity. It is a job that enables enterprises and farmers to make double profits. It is a work that effectively promotes economic growth and improves the quality of life of farmers. It is a Should work long-term. Enterprises and various pilots should carry out summary and refinement of the pilot work during the supervision and inspection of all sectors of society to see how to proceed and how to proceed.

Regarding the 15% profit reduction agreement reached by the first batch of pilot enterprises, the pilot enterprises have stated that the subsidy program introduced by the Ministry of Finance is the key. Currently, the pressure on the company to drop 15% of profits is very high. Therefore, we hope that the national policy can be early Introduced. As to whether there will be a breakthrough in the issue of subsidies for enterprises in the second batch of pilot work, Shi Feng said that the new subsidy program still needs to be introduced.