Huilifeng Anti-Corrosion And Insulation Steel Pipe Group Co., Ltd , http://www.tj-steeltube.com
Aiming at the national industrial policy and vigorously expanding the domestic market is an important means for the financial tools to resolve the financial crisis.
Aiming at the national industrial policy "turning around" to produce high-end knives Because it is limited to the development of the industry, Weihard tools are not known to most people in Weihai. Weihard Tools is a company specializing in the production of superhard material tools. Superhard material tools are a new type of material tool used in manufacturing in recent years. Its use makes the manufacturing industry even more powerful.
Although it is unknown in Weihai, in the super-hard material tool industry, Wei-hard tools are famous. It is the only company in our province specializing in the production of superhard material tools, and there will be no more than three companies in the same level in China.
Weihard tools are also well-known in the international market, and mentioning their customer list, many people in the industry will nod frequently. The world's largest piston manufacturer, the company's products used by the United States, has a hard tool, and the world's famous auto parts manufacturer, the German three-piston company of the MAHLE Group in China, also mainly uses the tool of the Wei-hard brand. .
Due to the boom in the international market and the shortage of products, Weihard Tools gradually abandoned some domestic markets a few years ago, especially some low-end products. "At that time, due to the limited production scale of the enterprise, some orders in the international market were too busy, so some domestic orders were not taken care of." Yu Qiao, general manager of Wei Hard Tools Co., Ltd. said.
However, after the financial crisis, like most export-oriented enterprises, the overseas market of Weihard Tools has also been hit, and external sales have plummeted. Faced with this situation, the company adjusted its business strategy in a timely manner, and aimed at the national industrial policy, relying on the guidance of the national industrial policy to find emerging markets, is a new way for the hard tool.
High-end products are produced on the international market. When turning to review the domestic market, Weihard Tools still has not given up the high-end route.
"In the domestic market, we used to be the tools used in the processing of auto parts, such as pistons, cylinder liners, bushings, hubs, brake discs, etc., and we are currently targeting the automotive engine industry tools that are high-end products." Joe said.
"We attach great importance to the national industrial policy. Now the state encourages the development of small-displacement economic vehicles below 1.6 liters. We will focus on developing this market." Yu Qiao said, "In addition, the country has 4 trillion yuan to boost domestic demand, infrastructure. The construction demand is large, and the construction machinery construction has to go up. We are also aiming at the super-hard tool market of this large diesel engine industry."
"In the past, enterprises were small, so they did not pay much attention to the country's industrial policies. Now, with the development of enterprises, they deeply feel the guiding and promoting role of national industrial policies in the direction of enterprise development." Yu Qiao said.
Opened the engine cutting tool door with excellent product performance. Not long ago, a domestically produced milling cutter appeared on the production line of a famous engine in China, and its cost performance was much higher than that of foreign similar tools. This type of milling cutter comes from the hard tool. This has never happened before. Not only that, but before that, the domestic engine production industry had almost no precedent for successfully using domestic super-hard tools.
This situation is broken by the hard tools.
"This was unimaginable in the past, and now this piece of ice has begun to melt slowly." Yu said with emotion.
"The engine production industry is assembly line production, so the requirements for product performance are relatively high, especially for the dimensional consistency, stability of use and processing life of the tool. More than a thousand sets of tools on one assembly line, once which tool If the whole production line goes wrong, it will be completely stopped. This is a very big accident for the engine factory." Yu Qiao said that in the past, the domestic engine manufacturers used almost all imported tools, because the quality of the imported tools was excellent.
However, some engine factories changed their minds after trying out the tools of the hard tools. One of GM's engine manufacturers in China was successful once they tried the products of the hard tool. The company's engineers are happy to say: "I didn't know that there are such good tool manufacturers in China, and the quality of their products can be comparable to imported products."
With the advent of the golden financial crisis, the auto industry has been greatly affected by other industries, and the competition in the auto market in recent years has become increasingly fierce, especially for small-displacement auto prices. Controlling costs in various details has become an inevitable choice for the relevant automotive industry. In this context, the door to the engine production tool began to open to the domestic tool manufacturing industry.
This has created a good opportunity for Wei Hard to open up the domestic high-end market. Therefore, Wei hard people rely on the "hard air" of their own tool products, broke into the door of some domestic engine manufacturers.
In addition to GM, some well-known domestic engine manufacturers have also adopted the tools produced by Weihard tools. "Now the large engine factory has a very stable tool consumption per month, and the large amount of use can bring millions of production value to our company every year," said general manager Yu Qiao.
Innovative training and "hard work" Confidence in the future In the newly built Weihard Tools workshop in the high village Chuocun Industrial Park, a technician is processing an ultra-small tool under a high magnification magnifying glass. This is a slot cutter for machining piston ring grooves.
The popularity of Weihard Tools in the industry can be tasted in one sentence.
"After the development of the enterprise to a certain extent, the product must be equipped with a hard knife." Some domestic auto parts companies, such as pistons and cylinder liners, will naturally be on the scale of the enterprise and the products must be graded. Think of Weihard tools, this is because the tools that Weihard Tools produces for these companies are second to none in China.
Being able to achieve today's position in the industry, Weihard Tools has always relied on technological innovation, quality control, and the impact of the financial crisis, the role of technological innovation is even more obvious.
The smallest piston ring groove is only about 0.7 mm, so it is very difficult to machine the groove cutter used. The machining accuracy is required to be 0.003 mm, the scrap rate is high, and the processing technology requirements are very high.
The smaller the product, the higher the accuracy, the harder it is to process, which is well known in the tool industry.
"At present, there are very few such processing technologies that can be mastered in the same industry in China, and we have mastered this technology after years of research," Yu Qiao said.
There are many ultra-small, high-precision tools like this, such as small hole boring tools for oil pump nozzle processing. The finishing of small holes has always been a difficult problem to solve, and the quality of the products produced is often difficult to pass. And the hard tool organization R & D personnel developed a super-hard small hole boring tool, which realized the small hole finishing of "car grinding", which solved this problem better and also raised the company's products to a new one. height.
The diamond compound rotary cutter currently being developed by Weihard Tools is also an innovative work in superhard materials. "This kind of multi-functional high-efficiency tool, including drill, expansion, hinge and other functions, has been developed to a maximum of 8 stations." Yu Qiao said, "In the past few days, at the National Patent Office, There is no domestic result in this regard."
Choosing the engine industry as a breakthrough in enterprise development, the hard tool naturally has its reasons.
Relatively speaking, the production orders of the engine industry are relatively large, and an engine production plant may have tens of millions of orders. At present, there are only a dozen engine manufacturers in Shandong Province, and as high-end, scale, and influence. The super-hard material tool manufacturing enterprise is only one hard enterprise in Shandong Province.
With the advantages of technological innovation and product quality, it is the confidence and courage of the hard tool to dare to smash the "forbidden zone" of this domestic tool.
When entering a large engine factory, due to the excellent quality of the tools produced by Weihard Tools, after the trial, the engineers of the factory praised them. "The standards for imported products have been met in all indicators." The tool's wear resistance is highly valued, the engineer said, "even if it is ground to the bottom of the blade, it is still sharp, and the new tool is no different, which has never been seen in domestic similar products."
In China, there are many manufacturers of super-hard material tools, and the market competition is very fierce. However, in the process of tool trial, the quality, cost-effectiveness and after-sales service of Weihard tools are the highest in the industry evaluation. Therefore, the success rate of Weihard Tools in expanding new customers in the industry is relatively high, basically reaching 70-80%.
At present, Wei Hard has not only established a strong and good cooperative relationship with several leading domestic automobile companies, but also established business contacts with many other large automobile engine factories and auto parts factories. "Customers very much recognize the quality of our products, and our market prospects are very broad." For the future, Yu is full of confidence.
Wei hard tool: keep a close eye on policy business opportunities and find high-end new roads
Not long ago, Weihaiwei Hard Tools Co., Ltd. was always happy. GM's two engine manufacturers in China have successively adopted the superhard material tools they produced. Both engine plants are supplied for family cars up to 1.6 liters. The family car below 1.6 liters is an industry encouraged by the national industrial policy.