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The chasing of the wood furniture market is becoming more and more fascinating
In general, the market of firewood furniture can be divided into two categories. One is “garbage firewoodâ€, the most common wood-wood furniture on the market, such a home has a certain year, and there is not much to say in aesthetics. There is a huge amount of existence, one sentence - general product; the other is Gao Chai, the so-called Gao Chai, generally refers to the relatively early years, modeling, aesthetics have to say that the amount of living may not be more than hardwood furniture. The reason for the downturn in the Chaimu furniture market is now that the Chaimu furniture market has gone through the first stage – Volkswagen has seen the firewood furniture and knows that there is a firewood furniture in addition to the “hardwood aestheticâ€. However, the second stage has not yet arrived - the aesthetics of firewood furniture can be recognized by most people, and the current situation of macro-wood furniture is sluggish. In addition to the impact of the economic environment, there are the following reasons. First, the early operation and fishing methods seriously hurt the collectors. Practitioners in the early Chaimu furniture market, especially new beginners, took advantage of the poor knowledge of collectors' firewood and used “garbage firewood†as a boutique for firewood and wood, and profited from it. This move, the collectors are stuck, and potential collectors interested in firewood are also placed outside the collection. In addition, some practitioners sold the modified wood furniture to the collectors according to the whole furniture, which greatly damaged the entire market of firewood furniture. As collectors become more and more critical, aesthetics become more and more unique, and the understanding of the wood-wood furniture market is becoming more and more profound, naturally recognizing the different values ​​of “garbage firewood†and “high woodâ€. Before the price of garbage wood furniture was seriously deviated from its value, collectors were increasingly dissatisfied with the wood furniture market. Collectors' attention to the Chaimu furniture market is getting smaller and smaller. Second, the Chaimu operators have narrow thinking, which has made the Chaimu market less and less optimistic. One reason why the Chaimu furniture market is not popular is that the Chaimu home practitioners lack the promotion of the market. Most of the wood furniture manufacturers are poor and have no high requirements for quality of life. The cost of living for 200,000 a year, the business to do 2 million, can fully maintain life. Even if the garbage is expensive, only a few people buy it a year, and they can stand it. And such furniture is slow in circulation, and the market is naturally unable to rise. Of course this is caused by the narrowness of their thoughts. At the same time, the collector spent a super market to buy a piece of junk goods, when he did not want to play, it is bound to turn around, certainly not to buy the second and third products. There is no circulation of furniture in the hands of buyers, the capital chain is broken, and this market will not develop. Third, I don't know the market and I don't know how to market. There is also a fantasy in the wood furniture industry. The high price of Huanghuali furniture will drive up the price of firewood furniture. In fact, if the buyer buys Huanghuali furniture, it does not mean that he will buy North to make firewood furniture. Cash is king, buyers have cash, he can buy bronze, calligraphy, porcelain, purple sand, snuff bottles and so on. These markets are still more mature than the Chaimu market. Why should he choose firewood furniture? No reason. Who cares about the life and death of the North Woodwood Furniture Market? In addition to practitioners, who should care? Caring for the market and knowing how to promote the market must understand the hearts of collectors. If a buyer buys a piece of furniture, other practitioners generally say, "This thing you buy is expensive, I have a similar, cheaper.", "This thing is wrong, it is a help, I That's complete." What will happen to this? This will hurt the buyer's confidence, but will not transfer the business to another wood-car seller. After that, the buyer can not buy wood furniture, buy a house, buy calligraphy and painting, and choose a lot. The above-mentioned practice of Chaimu furniture practitioners is called digging graves. The correct way is to encourage the buyer. "This thing you sell too well, your taste is really good, I happen to have something to match it, or do you want to see?". This can help buyers build confidence. Dig the pond. Of course, such a method should also be directed at "high wood", otherwise, it will fall into the situation of exhaustion and fishing. How to go ahead in the Chaimu market. In the past, we have already understood the problem of the downturn in the Chaimu market. Then we will discuss how to let the Chaimu market go on and better. There are also three practitioners who can do it. First, the operators improve their aesthetics and let Gao Chai be independent. The sinking of “garbage firewood†has been sitting on Gaochai, and Gaochai is just a small part of the real value of the wood furniture market. On December 29, 2009, the Harbin version proposed "cutting garbage and making Gaochai independent"! What does it mean? Volkswagen has seen firewood furniture, and some collectors are collecting firewood furniture. However, there are not many aesthetic approvals for firewood furniture. Let Gao Chai float up in the “garbage firewood†market in the vast sea of ​​smoke, and let it go out independently, let Gaochai suddenly and prominently float above the “garbage firewoodâ€, let Gao Chai tell the market “I am really beautiful!†This is the firewood. The real hope of the furniture market. Chaimu furniture practitioners can divide wood furniture into high, medium and low grades. Promote the development of the firewood market by promoting the recognition of Gaochai. The second is to seize the auction and stand up and placard. Chaimu furniture has sporadically went through some auctions, but Guardian Auction is a very good starting point for the Chaimu furniture market. This is an indispensable part of the development of the firewood market. By virtue of the Guardian brand, this is a recognized process in itself. Through this Guardian auction, Chaimu Furniture solved the problem of market access. The problem of entering the market has been solved, and Chaimu furniture practitioners should seize the opportunity to promote the market. Stand up and placard, invest in hot money, to be small and big. If there is no hot money speculation, the market will be slightly slower in the future; if hot money is involved, the market will recognize it faster in the future. Speaking of hot money speculation, this time, Jiangsu and Zhejiang's hot money lost an excellent opportunity to make a big fight. In Jiangsu and Zhejiang provinces, no one is hoarding wood furniture. Yes, why didn't anyone come out to raise the market this time? What a good opportunity - no matter which kind of art you can't use the three or five million yuan to lift the market, but this Guardian gave the hot money a perfect opportunity, "Gard, firewood furniture, no reserve price" - - What a good theme! Only three or five million is enough - the price of the big paint chair is raised to two million; the large bench is lifted to 300,000; for the table to be raised to 150,000, if this is the case, the wood furniture on the market will be crazy. Imagine how much money is sold in the market for famous and famous wood furniture? Jiangsu and Zhejiang friends are very smart, but this time they are slow to respond. However, it doesn't matter, Guardian will hold several small shots of firewood furniture, we will wait and see. The third is to seize the opportunity to make a fuss about the industry culture. In October 2011, Mr. Ma Kele’s furniture museum was opened. In Wuqing, Tianjin, the north of the wood furniture can go to today, Mr. Ma contributed, from the English version of the "Coke home selection of traditional Tibetan furniture" publication (Chinese The edition is also about to be released soon.) It is not easy to establish the Chaimu Furniture Museum until now. It is a good way to use the heart and use the power to take the right path of marketing. Mr. Marco's promotion of the Chaimu market is more about promoting the development of Chaimu culture. An uncultured industry cannot last long, let alone classical furniture as a cultural heritage. There is indeed art in the wood furniture, and it is also worthy of people to supply it. The life of furniture continues in the use of a generation, in other words, how old furniture is loved? How these furniture are placed in the furniture, how the ancients used these furniture, how modern people understand their elegance, beauty, how to use it in modern home life, these furniture need not need to clean the surface of the skin, etc., the audience wants to get the answer The problem. Then practitioners need to know more about furniture and improve their aesthetics, thus affecting collectors and users. Cutting the "garbage firewood", let Gaochai stand up early in the wood market, because of the high price of "garbage wood", the collectors were trapped, frightened, and the market was killed. If we want to pull the development of the firewood market, we must dig out the cultural value of "Gao Chai" and show the value of "Gao Chai". Cut "garbage wood" to make Gaochai independent! The Guardian Auction gave a good start to the stratification of the Chaimu market. At the Guardian Auction, this time, the firewood furniture was shot at no reserve price. This is a rational approach – let the market price. At the auction, the big paint chair (Figure 1), this thing I observed very carefully on the scene, things are old, do not talk about the paint, it is a small section. If you don't go to the auction, this thing is a pretty good thing in Beijing. If you can buy high-priced goods, the asking price will not be lower than the current transaction price - 400,000 or even more. The big row of chairs at the auction (Figure 2), the mid-range goods, can not be wonderful, not too bad, the price of the second line in Beijing - 30,000 yuan, the price of the auction, the market price is 50,000, proof The market is not too biased. For the table (Figure 3), it is indeed "garbage wood", the price given by the market is 4,000 yuan, you cry, you are useless, this is the current market awareness of garbage, but how much you spent before Money bought, this thing wants to be realized, and now the market is worth 4,000 yuan. Large paint chairs, large chairs, for tables - high, medium and low, the market began with no reserve price, giving everyone an objective display. This also shows that the market's understanding of firewood furniture is very objective.