High-end furniture has opened independent stores

Many factors in the high-end furniture sandwiches are forced to retreat. In many European and American countries, the furniture market is basically operated by furniture stores. The supply is provided by local wholesale companies or brand furniture companies. However, no matter what brands and enterprises are stationed in other countries, they have to follow the local customs and observe the consumption habits of local consumers. Therefore, the methods and channels of some foreign furniture when entering China are generally conservative, and it is the first choice to enter high-end stores. In this market, manufacturers and merchants continue to expand, diluting the profits of the industry, and reducing the profitability and profitability of dealers. A dealer named Xu said to reporters that their income in the store is getting less and less. In many cases, the income is digested by the expensive rent of the store, and the position of the brand image store in the store cannot be chosen. The dealer is very wronged. Since the development of the era, the advantages and original intentions of entering the store have completely deteriorated. Originally, I wanted to use the store channel to promote sales. However, the excessive expansion speed and excessive density of many stores have led to a decline in the sales of the company's unit space. It can only be "expanded" with the store, which will increase the cost pressure of the company, a dealer complained to reporters. Under the current situation, high-end furniture brands go from this situation, more and more high-end brands are gradually getting rid of the control of the store, taking the independent channel mode, Qumei Furniture, Dynasty Furniture, FFDM and other enterprises have their own independence. The brand store, the well-known store in Shanghai, which is well-known in Shanghai, has also been very successful. The Aibo furniture located in Zhenning Road is not even opened every day, but it can guarantee sufficient sales. Is it contradictory to develop independent brand stores and follow the chain home stores? Chen Jian, a public relations and project manager of a brand-name furniture that will open a brand-independent store, said that independent stores can better reflect the high-end of “monopoly”, and companies can determine the image and location of their own stores without being controlled by the store. Building specialty stores tend to be larger in size, allowing them to display their products more comprehensively, giving consumers more choices and helping to increase sales per single. Although high-end brand positioning makes them highly competitive in the market, they do not aim at the quantity themselves. Due to the cluster effect, the traffic generated in JSWB has already cultivated some customer groups for them. It is necessary for a brand to open its own. Brand independent stores to further deepen their image. Of course, the location of the store is also particularly important, not only to consider the passenger flow, but also to consider the consumption capacity of the region. In addition, the reporter learned that after opening an independent store, a brand will sell some other high-end artworks that match it in addition to furniture. For the store in the store will disappear, Chen said that there is still a transition period, the store and independent channels will coexist for some time, the merchant does not have to decide to break the arm. 'In the domestic market, consumption habits cannot be changed immediately. Most people buy furniture or they will choose to enter the store. Therefore, it is safer to give up at both ends. The business model of an independent store requires a lot of money and energy, and the risk is even greater. If the business is unsuccessful, it is equal to burning money. Even if you survive in the store, it is safer than the other way. In addition, you can enjoy a lot of added value in cooperation with well-known home stores. The mutual benefit between the two is not the opening of an independent store.

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