Anime furniture has a "money way" will lead the children's furniture new fashion

According to incomplete statistics, there are more than 300 million children under the age of 16 in China, of which 171 million are under 6 years old, and 171 million are 7-16 years old, accounting for one quarter of the national population. Among them, only children account for 34% of the total number of children. However, China's children's furniture accounts for only about 10% of the furniture market. This is extremely disproportionate to the proportion of children with a quarter of the population, and vice versa. You also remember that when you go home from school, the first thing to do is to turn on the TV and search for cartoon channels to catch up with cartoons. This childhood memories are believed to be still vivid in the eyes of many adults. In retrospect, there is still a feeling of love. Today, no matter how old or young, everyone is caught in the madness of anime, bloody for their favorite anime, crazy for their favorite cartoonist, cheering for a cosplay player they like. There are countless industries derived from the animation image. When a lively animation character is integrated into children's furniture, it can create an inestimable business opportunity. When the size of the animation furniture market is tens of billions of yuan per year, when talking about the industry prospects of the children's furniture industry, the CEO of Cool Man, Yang Tao, used the word "flour" in the interview. He believes that in China, a unique population policy, coupled with the traditional culture, has made Chinese children's attention in the family unmatched by any other country in the world. In Yang Tao's view, there are seven major industries around the children's "clothing, food, housing, and entertainment". Only "residence" is almost a virgin land that has not yet been developed. The market size cannot be underestimated. Compared with the maturity of the adult furniture market, the Chinese youth children's furniture market is just in its infancy, and the animation furniture is the most popular and the most powerful theme furniture in children's furniture. How big is this scale? According to incomplete statistics, there are more than 300 million children under the age of 16 in China, of which 171 million are under 6 years old, and 171 million are 7-16 years old, accounting for one quarter of the national population. Among them, only children account for 34% of the total number of children. However, China's children's furniture accounts for only about 10% of the furniture market. This is extremely disproportionate to the proportion of children with a quarter of the population, and vice versa. The new trend of “Anime + Furniture” furniture design In 2010, the first Disney Home Experience Center (DISNEY HOME) operated by Litemax (China) Group Co., Ltd., the official license of Walt Disney Company, officially opened. Mr. Zhang Zhizhong, Executive Vice President and Managing Director of Greater China from Walt Disney Company, Che Jianxin, Chairman of Red Star Macalline, China's largest home furnishing chain, and Yang Tao, Chairman of Limeng (China) Group Co., Ltd., jointly “DISNEY HOME” The opening ceremony was held. It is understood that this shop covers an area of ​​1,800 square meters, is currently the largest animation furniture, home products experience-type single store in China. At this point, children's furniture and animation alliances are currently considered to be the most successful way for children's furniture companies to earn high profits. In the cool home, all the goods sold have a common feature, that is, you can find the anime elements that children love to see. The alliance between children's furniture and animation is currently considered to be the most successful way for children's furniture companies to earn high profits. Doraemon, Batman, hello kitty, Barbie, Disney... even the hottest summer and gray wolf in the country, each has a group of loyal fans, they can always see their active figure in festival promotions and publicity activities. The addition of anime characters not only adds more popularity to the scene, but also gives a beautiful glimpse of holiday promotions.

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