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Rigang, a leading steel pipe manufacturer, expanded its coil department through direct supplier development. In 2012, the company deepened its partnership with Anhui Honglu Steel Structure (Group) Co., Ltd. The total volume of hot-rolled coils supplied that year reached 210,000 tons, making up more than 50% of the group’s annual hot coil purchases.
Anhui Honglu is one of the largest steel structure enterprise groups in China, operating three major production bases across the country. With its extensive market presence and strong demand for raw materials, it has become a key player in the steel industry.
Alloy steel pipe manufacturers have an annual production capacity of 800,000 tons. As Anhui Honglu expanded its operations, several large steel mills, including Wuhan Iron and Steel, Anshan Iron and Steel, and Lianyuan Iron and Steel, entered the Hefei market. These companies competed fiercely for contracts, setting up warehouses and offices to serve local clients like Honglu.
In response to the growing competition, Rigang focused on delivering reliable services throughout the entire supply chain—from contract signing and order fulfillment to scheduling, shipping, and invoicing. By maintaining high standards of customer service and ensuring timely deliveries, Rigang managed to outperform many state-owned steel mills. As a result, it became the top supplier of hot-rolled coils for Anhui Honglu, securing a dominant position in the market.
This strategic approach not only strengthened Rigang’s reputation but also solidified its long-term relationship with Anhui Honglu, demonstrating the importance of quality service and consistent performance in the highly competitive steel industry.
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