Customized Telescopic Tube,Pvc Square Telescopic Tube,Black Telescopic Tube,Rectangle Telescopic Tube Wuxi Jierui Changkun New Material Technology Co., Ltd , https://www.plasticstrapsll.com
Local sanitary ware brands often succeed by focusing on a chain strategy rather than just selling products. This is more of a cultural approach, where the key is to make bold statements and ensure that the pricing aligns with what customers are willing to pay. In this industry, it's not just about the product—it's about creating a presence and a reputation.
The sanitary ware market has unique characteristics, such as customized products and high logistics costs, which shape the competitive landscape. While global giants like TOTO dominate in first-tier cities, they face challenges when expanding into smaller cities due to their limited local reach. As a result, many customers in these areas don’t see TOTO as the best option. They’re unsure which brand to choose, and this uncertainty opens up a huge opportunity for local brands to step in and fill the gap.
Market positioning is crucial for local brands. For example, when a Hubei-based brand named XX entered the scene, it positioned itself as a strong local player, matching TOTO’s pricing while establishing itself as a leading name in the region. The result was a powerful local brand that gained trust and loyalty from customers who preferred to support homegrown options.
In China, the concept of "face" plays a significant role in consumer behavior, especially among 2nd and 3rd tier market buyers. A strong brand isn't just about quality—it's about image and status. Even if a brand doesn’t exist yet, companies often try to create a branded image through packaging and marketing. The idea is that a brand represents strength and prestige.
When it comes to building a brand, visual elements are essential. Beyond websites and promotional materials, the look and feel of showrooms, display cabinets, and accessories all contribute to the brand identity. However, this can be one of the most challenging aspects when working with franchisees, as maintaining consistent branding across locations requires strict control and investment.
This is where clear policies come into play. While it may seem unappealing to charge franchisees for improvements, it's a necessary part of growing the brand. Companies aren't obligated to invest their own money into every location—doing so would be equivalent to direct operations. Instead, they rely on goodwill and structured plans to ensure that franchisees understand the long-term value.
To keep franchisees motivated, the company must create an environment where joining the brand feels easy and rewarding. This includes offering support during the renovation process and ensuring that the brand's value is clearly communicated. Building a successful brand takes time, effort, and investment—but when done right, it can lead to lasting success in the market.