Fiberglass Reinforced Plastic Casingm,GRP Pipe Channel,Glass Reinforced Plastic Duct,Glass Reinforced Polymer Tubing,GRP Pressurized Pipe Zhejiang Huafeng new material Co., Ltd. , https://www.cnhfpipe.com
Chengdu furniture has huge potential, online sales open up the "blue ocean" of the furniture industry
**Chengdu Furniture Industry Faces Challenges and Opportunities Amid Real Estate Regulation**
"The real estate regulation has significantly impacted the downstream furniture industry. Both manufacturing and distribution sectors are undergoing a major reshuffle. From the second half of this year to next year, it will be the most challenging period for the furniture industry," warned Xu Jinghong, vice chairman of the Chamber of Commerce.
In the "Creative Cocoon" pavilion at Chengdu's creative theme exhibition, local furniture design companies showcased their latest works. Hu Yongquan, secretary general of the Sichuan Light Industry Designers Association, emphasized that "Sichuan furniture design is no longer lagging behind coastal regions. Major changes are expected within the next 3–5 years."
**Overcapacity and Market Regulation Drive Industry Restructuring**
Zheng Hongxin, chairman of Sichuan Dibiao Chengdu Furniture, expressed interest in studying fabric samples while sitting on a cloth sofa. Having returned from the Milan International Furniture Fair, he noticed a growing presence of Sichuan designers on the global stage. "We are also planning to participate in an international furniture fair in South Africa. The impact of property market regulation is more severe on low-end furniture, but high-end customers remain less sensitive to price fluctuations."
According to some manufacturers, the temporary drop in demand due to real estate regulations is expected to reverse as affordable housing projects accelerate, releasing long-term demand. Zhou Gang, regional manager of Chengdu Levi’s Furniture Co., Ltd., pointed out that rising raw material and labor costs pose a bigger challenge. "Manufacturers are absorbing these increased costs, which puts immense pressure on them." Xu Guofang, chairman of Kaimo Household Products Manufacturing Co., Ltd., noted that Sichuan’s furniture industry suffers from over-investment and overcapacity. "This wave of adjustment will help eliminate excess capacity, which is ultimately beneficial for companies aiming to build strong brands."
**Looking Ahead: A Brighter Future Despite Tough Times**
"The harsh winter is coming, but spring is not far away. Future furniture demand will be huge. With China’s urbanization rate now over 40%, and plans to build 360 million affordable homes, these are all positive factors for the furniture industry," said one industry insider.
**Online Sales Open New Growth Opportunities**
"Enterprises should focus on strengthening internal capabilities, ensure smooth capital flow, and overcome challenges as a chance for further development," advised industry leaders. With declining furniture exports, many manufacturers have shifted sales channels to second- and third-tier markets. Sichuan Chengdu Furniture Group has expanded beyond the region, opening "Sichuan Chengdu Furniture Boutiques" in cities like Xi'an and Hangzhou, and even entering overseas markets such as Southeast Asia. This year, they also participated in the Malaysia International Furniture Fair. Online sales have also gained traction, with more consumers purchasing furniture through platforms like JD.com and Dangdang.
"Compared to Guangdong furniture, Chengdu furniture holds a stronger position in the mid-range market. While logistics and consumer habits present challenges, online furniture sales represent a new trend and a promising opportunity for Sichuan’s furniture industry," said He Xun, chairman of the Guangdong Furniture Chamber of Commerce.
**Sichuan Furniture Sees Great Potential in Mid-Market**
China's furniture industry is divided into four major clusters: Pearl River Delta, Yangtze River Delta, Chengdu-Sichuan, and Bohai Rim. Chengdu is the largest panel furniture production base in the country, with over 3,000 home furnishings and supporting enterprises, employing nearly 600,000 people. In 2010, the industry's output value surpassed 50 billion yuan for the first time.
He Xunzheng suggested that Sichuan furniture should leverage its strengths in second- and third-tier markets. Companies with the capability could explore the high-end segment, but he warned against trying to compete directly with others in areas where they lack expertise. "Finding a suitable development path is key. Don’t try to use your own weaknesses to match others’ strengths — that won’t end well."
"When I visited Europe, I found that successful furniture companies aren’t necessarily large. In the future, quality, branding, and service will definitely be the direction for Sichuan furniture to follow," he added.
Zhou Guoqiao, chairman of Sichuan Langdu Furniture, expressed confidence: "We are well positioned in the mid-market of second- and third-tier cities. We believe there are plenty of opportunities ahead."
"Only by increasing investment in original design can Chengdu furniture companies continue to enhance the competitiveness of their brands. This will be the main direction of future development," said a representative from the Wuhou District Furniture Design Center, adding, "Sichuan furniture has enormous development potential."