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Grand opening of Italian home furnishing brand Podomy's first direct store in China
At 2:18 pm on June 21, 2014, PerDormire-Pordom, the renowned brand of Italy’s Materassificio Montalese spa, officially opened its first direct store in China! Located at No. 168 Macau Road, Putuo District, Shanghai, within the Moonstar International Home Furnishing City (A096), this marked a significant milestone for the brand as it expanded its global presence.
The Montales Group has been dedicated to producing and selling high-quality mattresses and related bedding since its establishment in 1971 by the Caso family. With over four decades of tradition, the company has grown into a large-scale enterprise with a production area exceeding 20,000 square meters. Today, it produces 3,000 mattresses daily, up from just 40 in the beginning. Despite its growth, the company has never compromised on quality or innovation. The family's time-honored craftsmanship and manual expertise have allowed the brand to maintain its unique identity while continuously evolving. By integrating traditional methods with modern technology, Montales ensures that every product meets the highest international standards.
Over the past five years, despite market fluctuations, Montales has solidified its position as one of the top mattress manufacturers in Italy, ranking second in the industry and among the top ten in Europe. The brand operates more than 45 direct stores in Italy alone, making it the leading mattress brand in the country. It also has a strong presence across Europe and is actively expanding into emerging markets. Today, PerDormire-Pordom is available in over 40 countries worldwide.
The Montales Group’s philosophy centers around "respect" — respect for customers, quality, and innovation. The brand PerDormire embodies the perfect balance of comfort, support, and durability. For years, the company has closely observed the Chinese market, recognizing the growing demand for better sleep solutions. As Chinese consumers become more informed about mattress quality, Montales decided to bring its premium products to the region. In 2014, the brand established its headquarters in Shanghai and launched two trial stores in major home furnishing centers, marking the start of its expansion in China.
All products, including pillows and cushions, are 100% imported directly from Italy. Each mattress is manufactured in Italian factories and shipped directly to Shanghai, ensuring factory-direct pricing without any middlemen. This approach allows customers to enjoy top-tier Italian quality at competitive prices — something many foreign brands cannot match.
As both manufacturer and retailer, Montales can better understand customer needs and tailor its products accordingly. The company invests heavily in R&D, focusing on innovative materials and advanced technologies such as "Ergo Check," which uses 648 sensors to analyze pressure points and optimize support for each individual. Additionally, Montales emphasizes natural materials like essential oils from plant seeds and soybean fiber to create healthier sleeping environments.
Every mattress undergoes rigorous testing to ensure comfort, durability, and ergonomic design. The company’s long-term vision for China includes opening three PerDormire-Pordom stores in Shanghai in 2014, followed by 10–15 outlets in other cities. Over the next 2–4 years, the brand aims to expand its direct stores in Shanghai to eight and establish 60–100 agency locations nationwide.
With a commitment to sleep health and continuous innovation, Montales Group is confident that PerDormire-Pordom will soon gain even more recognition. The future holds promise for better, more personalized sleep solutions for customers around the world.