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Grand opening of Italian home furnishing brand Podomy's first direct store in China
At 2:18 pm on June 21, 2014, PerDormire-Pordom, the renowned Italian brand from Materassificio Montalese spa, officially launched its first direct store in China! The new location is situated at No. 168 Macau Road, Putuo District, Shanghai, within the Moonstar International Home Furnishing City (A096). This marks a significant milestone for the company as it expands its global footprint and brings high-quality Italian sleep solutions to Chinese consumers.
The Montales Group has been a leader in the mattress and bedding industry since its founding in 1971 by the Caso family. With over four decades of experience, the company has grown from a small family business into a large-scale enterprise with a production area exceeding 20,000 square meters. Today, it produces over 3,000 mattresses daily, a dramatic increase from just 40 units in the early days. Despite this growth, the company has never compromised on quality or craftsmanship. Its traditional techniques, passed down through generations, are combined with modern industrial technology to ensure that every product meets the highest standards. This dedication to excellence has earned the brand recognition across international markets.
Over the past five years, despite market fluctuations, Montales has solidified its position as one of Italy’s top mattress manufacturers, ranking second in the domestic market and among the top ten in Europe. The company operates more than 45 direct stores in Italy alone, making it the leading brand in the country. It also maintains a strong presence across Europe and is actively expanding into emerging markets. The PerDormire-Pordom brand now reaches over 40 countries worldwide, reflecting its growing global influence.
The core philosophy of the Montales Group is "based on respect," emphasizing both customer satisfaction and environmental responsibility. The brand PerDormire embodies the perfect balance of comfort, support, and durability, ensuring a restful night's sleep for every user.
Recognizing the rising demand for quality sleep products in China, Montales has been closely studying the preferences of local consumers. Over the years, they’ve noticed an increasing awareness of sleep health and a deeper understanding of mattress technology. To meet these needs, the company decided to bring its premium products directly to Chinese consumers. In 2014, PerDormire-Pordom established its headquarters in Shanghai and opened two trial stores at Yuexing International Home Furnishing City and Shengyuan Dadi Home Furnishing City, laying the foundation for future expansion.
All products, including pillows and cushions, are 100% imported from Italy, manufactured in Italian factories, and shipped directly to Shanghai. This factory-direct model ensures that customers receive authentic Italian craftsmanship at competitive prices—something many other foreign brands cannot match. As both manufacturer and retailer, Montales can better understand customer needs and continuously improve its products based on real-world feedback.
The company invests heavily in research and development, focusing on innovative materials and advanced manufacturing processes. For example, they use natural components like essential oils from vegetable seeds and soybean fiber to create eco-friendly, healthy sleep environments. Additionally, their proprietary "Ergo Check" technology uses 648 sensors to analyze pressure points on the body and adjust support accordingly, providing personalized comfort.
To ensure the highest quality, each mattress undergoes rigorous inspection and testing before being sold. This commitment to detail guarantees that every product delivers both comfort and ergonomic support.
In 2014, Montales set an ambitious plan for China: opening three PerDormire-Pordom outlets in Shanghai, and 10–15 stores in other cities across the country. Over the next 2–4 years, the company aims to expand its direct store network in Shanghai to eight locations and reach 60–100 agency stores nationwide.
With its focus on innovation, quality, and customer care, PerDormire-Pordom is well-positioned to become a trusted name in the Chinese market. The Montales Group remains dedicated to advancing sleep health and delivering exceptional products that enhance the lives of people around the world.
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