"Exclusive" Liu Jiangfeng is going to announce! Strategic Investment Smart Lock First Brand Cadiz

According to exclusive news, Liu Jiangfeng, one of the leading figures in China's science and technology industry, has stepped down as CEO to invest in water investment, and formally invested in China's first brand of intelligent locks, Kaadas, which currently takes the lead in the domestic C-side market.

According to informed sources, Liu Jiangfeng himself is very optimistic about the bonus and potential of smart locks as the “entry-level products” of the family of the Internet of Things. As the new dark horse industry leader, Cadiz, is also very large and hopes to achieve faster growth. "The negotiation is very smooth, it can be said that it is a match."

According to reports, during the first half of the year, when popular female star Liu Tao became the spokesman for Kaidi, Liu Jiangfeng now has a strategic investment. Coupled with the influx of giants and entrepreneurs, smart lock market has become increasingly popular.

[Liu Jiangfeng's first shot of a transition investor]

In 2015, Liu Jiangfeng stepped down as president of the glory division and left Huawei for nearly 20 years. Known by the industry, he led the Glory team to use a year's worth of mobile phone sales from US$100 million to US$2 billion, writing a rare miracle in the industry.

However, the glory of glory did not satisfy Liu Jiangfeng. At the peak of his career, he chose to leave the venture and received a 100 million U.S. dollar investment from a famous venture capital institution such as IDG. In August 2016, Liu Jiangfeng was appointed as the CEO of Coolpad Group by Jia Yueting, the founder of LeTV. The Cool Group made a great improvement under the leadership of Liu, but because of LeTV's overall crisis of the capital chain, heroes are hard to use. On August 31, Liu Jiangfeng stepped down as CEO of Cool.

Just over ten days after leaving the CEO Cool, Liu Jiangfeng suddenly announced investment in the smart lock industry, and chose the current domestic smart lock first brand - Kaadas Cadiz, this move is extremely off guard. It is reported that Liu Jiangfeng is investing in the personal locker of the Cadiz Smart Lock, and its specific investment amount and proportion of shares are in a state of confidentiality, and has not yet been announced to any media and outsiders.

Whether in the United States or China, it has become a common practice for the technology community to transform into an investor after it has emerged. For example, the founder of Natscape, the famous Silicon Valley investor Mark Anderson, the former founder of Ctrip, and the managing director of Redwood China Shen Nampeng, etc., have a relatively high chance of success. I think there are three reasons for this: Deep insight into future trends, rich experience in operating companies, and deep networking in the industry.

Before this, there was news that Liu Jiangfeng would step down to become a second-tier transition investor after stepping down as CEO. However, what surprised the industry was that Liu Jiangfeng's first investment after retiring to the second line was not the mobile phone industry he was familiar with, but quickly locked the smart lock industry.

【The first brand of smart lock that occupies the absolute market share in the C-end market”

As we all know, the smart home industry has entered the white hot, Huawei, Midea, Haier and many other large brands have joined the market. The smart lock, as the first entrance to the smart home, has a market share of one hundred billion yuan. It is a “big cake” for all investors and investors.

Although the smart lock has entered the Chinese market for more than 20 years, it has only recently risen rapidly. Due to the rapid development of the industry, industry standards are not the same, resulting in many smart lock products mixed and overstated.

As the only intelligent lock company that was selected as the “2016 China Top Ten Trusted Smart Home Brand” with famous brands such as Midea 360, Haier etc., Cadillac has won many industry awards for its “ingenious spirit”. First, for example, it is the first company in the industry with independent research and development, manufacturing, sales, and after-sales service; the number of technological invention patents is the first in the industry; it is also the largest manufacturer of intelligent locks in the industry, leading the way The C-end domestic market share almost crushes opponents.

According to the international authoritative biometric industry analysis agency IBG recently predicted: 5 years later, fingerprint smart lock will replace the traditional IC card and inductive door lock, will form a development space of nearly 10 billion yuan. This and the various countries in the world have given different schedules for the ban on the sale of gasoline vehicles in recent years. The trend in the development of science and technology is unstoppable.

The times are constantly changing. The guardians of the stone lions are no longer needed at the doorstep of our house. Nowadays, it is no longer the case that the road is not covered and the night is not closed. In the era of smart homes, safety, intelligence and high value are the products that are just needed.

[Also has a "craftsman's heart"]

In the mobile phone industry and even in the field of science and technology, Liu Jiangfeng's product capabilities and operating capabilities have been widely recognized, and are considered to be a new generation of products. According to sources close to Liu, “Cool now this situation, the old tiger like Liu Tiger is useless, ah, say that working hard for so many years is also tired. So want to break into other areas of smart hardware, he is optimistic about the smart lock field and Kaidi Shi team , so they decided to vote."

According to statistics, the Acadian Smart Lock is also located in Shenzhen and has developed rapidly in recent years. After Liu Tao, who signed the contract for “Ode to Joy,” this year, the brand image has also been greatly improved. Its main attack smart door lock is regarded as an important entry-level product in the era of Internet of things and artificial intelligence.

According to informed sources, Liu Jiangfeng himself is very optimistic about the bonus and potential of smart locks as the “entry-level products” of the family of the Internet of Things. As the new dark horse industry leader, Cadiz, is also very large and hopes to achieve faster growth.

It seems that Liu Jiangfeng and Kaidi Shi have the same "heart of artisans"; they also have the kind of pragmatic and efficient spirit born in Shenzhen.

[Conclusion]

In my opinion, Liu Jiangfeng made a good investment, and Cadillac also took “clever money”.

Obviously, after Liu Jiangfeng invested in Cadiz, it will play an important role in the follow-up development and standardization of management of Cadiz. With the rapid development of Cadillac, Liu Jiangfeng is also expected to receive a lot of growth.

I am personally happy to see that more and more entrepreneurs are relegated to second-line transformation investment. I hope to see more of Liu Jiangfeng + Cadiz's win-win case.