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Why price standardization of wooden doors is difficult to achieve
The wooden door industry is currently facing intense competition, with pricing confusion and an unregulated market causing frustration among consumers. Many hope that the industry will undergo a restructuring process to eliminate substandard companies and products, especially those involved in price manipulation. A more transparent and orderly market environment is urgently needed to restore consumer confidence.
In reality, the journey of a wooden door begins at the factory, where it starts its "value-added" process. With rising costs of raw materials, transportation, and labor, production and distribution expenses inevitably increase. As a result, it's nearly impossible for consumers to find a consistent price across different distributors. Each time a product moves from one level to another, its price tends to rise, making the final product much more expensive by the time it reaches the end user.
Additionally, there are numerous factors contributing to price variations in wooden doors. Differences in texture, functionality, design, and style all influence the final selling price. Like other consumer goods, popular designs often come with a premium, while outdated models may be sold at a discount. While it's common for dealers to offer promotions to boost sales, experts warn against using misleading discounts to attract customers. Price transparency is becoming an essential trend in the future development of the wooden door industry.
Due to the non-standardized nature of wooden doors, dealers often have some flexibility in pricing, which contributes to the difficulty in achieving price standardization. In response to this challenge, many manufacturers are exploring new business models to reduce the number of intermediaries in the supply chain. By operating direct-to-consumer stores, companies can better control pricing and gain a competitive edge.
The competition in the wooden door market is growing stronger. Manufacturers who take the initiative to drive market progress and collaborate with channel partners to build a win-win value chain will be well-positioned to succeed in this fiercely competitive landscape.